{
  "crd_number": 10740,
  "slug": "prospera-financial-services-inc-dallas-tx-10740",
  "primary_business_name": "PROSPERA FINANCIAL SERVICES, INC.",
  "legal_name": "PROSPERA FINANCIAL SERVICES, INC.",
  "dbas": [
    "PROSPERA WEALTH ADVISORS"
  ],
  "city": "Dallas",
  "state": "TX",
  "country": "United States",
  "cbsa_code": "19100",
  "metro": {
    "cbsa_code": "19100",
    "common_name": "Dallas",
    "msa_name": "Dallas-Fort Worth-Arlington, TX",
    "path": "/advisors/tx/dallas"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2006-02-01",
  "years_registered": 20,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": 14387540045.0,
  "raum_discretionary": 9785164394.0,
  "raum_non_discretionary": 4602375651.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 326,
  "advisory_employees": 211,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 184513605.0,
      "count": 126
    },
    "individuals": {
      "raum": 3703764988.0,
      "count": 10082
    },
    "pension_profit_sharing": {
      "raum": 1411089490.0,
      "count": 389
    },
    "high_net_worth_individuals": {
      "raum": 8487563006.0,
      "count": 7796
    },
    "pooled_investment_vehicles": {
      "raum": 38500794.0,
      "count": 3
    },
    "corporations_other_businesses": {
      "raum": 562108162.0,
      "count": 188
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 10,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://facebook.com/PROSPERAFINANCIALSERVICES",
    "https://linkedin.com/COMPANY/PROSPERA-FINANCIAL",
    "https://prosperafinancial.com",
    "https://twitter.com/PROSPERAFINSVCS"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/10740",
  "disclosure_items": [
    {
      "item": "11.A(2)",
      "question": "In the past ten years, has the firm or an advisory affiliate been charged with a felony?"
    },
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.D(1)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?"
    },
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.E(1)",
      "question": "Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "DALLAS",
  "url": "https://advisorcensus.com/firm/prospera-financial-services-inc-dallas-tx-10740",
  "display_name": "Prospera Financial Services, Inc.",
  "summary": "Prospera Financial Services, Inc. is an SEC-registered investment advisory firm in Dallas, TX, registered since 2006, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. Prospera Financial Services, Inc. (CRD 10740): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions",
    "Performance-based fees",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Prospera Financial Services, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Prospera Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions; performance-based fees; other."
    },
    {
      "q": "Where is Prospera Financial Services, Inc. located?",
      "a": "Prospera Financial Services, Inc.'s principal office is in Dallas, TX, according to its Form ADV; the October 2026 filing also lists 23 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Prospera Financial Services, Inc. registered with the SEC or a state?",
      "a": "Prospera Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 10740."
    },
    {
      "q": "How much does Prospera Financial Services, Inc. manage?",
      "a": "Prospera Financial Services, Inc. reports $14,387,540,045 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (68% discretionary)."
    },
    {
      "q": "How have Prospera Financial Services, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Prospera Financial Services, Inc.: Regulatory assets under management: $6,717,513,413 in the October 2021 data and $14,387,540,045 in the October 2026 data, up 114%. Total employees: 217 in October 2021 and 326 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Prospera Financial Services, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (10,082); high net worth individuals (7,796); pension and profit sharing plans (but not the plan participants or government pension plans) (389)."
    },
    {
      "q": "Which custodians does Prospera Financial Services, Inc. use?",
      "a": "Prospera Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Wells Fargo Clearing Services, LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Prospera Financial Services, Inc. report any disciplinary disclosures?",
      "a": "Reports 10 disclosure items on Form ADV Item 11: yes answers to 1 question about criminal matters and 9 questions about regulatory matters (11.A(2), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.E(1), 11.E(2), 11.E(4)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/10740"
    },
    {
      "q": "What changed in Prospera Financial Services, Inc.'s recent Form ADV filings?",
      "a": "In the October 2026 filing data: Employees performing advisory functions went from 207 to 211. Regulatory assets under management went from $12,435,115,072 to $14,387,540,045 (+16%). Added an office in Cincinnati, OH. Added an office in Frisco, TX. Added an office in Glen Allen, VA. Added an office in New York, NY. No longer lists an office in Belmont, NC. No longer lists an office in Buckeye, AZ. No longer lists an office in Charlotte, NC. No longer lists an office in Colleyville, TX."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 6717513413.0,
      "total_employees": 217,
      "filing_date": "2021-09-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 5921456412.0,
      "total_employees": 242,
      "filing_date": "2022-09-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 7913077866.0,
      "total_employees": 240,
      "filing_date": "2023-09-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 9811417970.0,
      "total_employees": 265,
      "filing_date": "2024-09-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 9811417970.0,
      "total_employees": 265,
      "filing_date": "2025-04-08"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 14387540045.0,
      "total_employees": 326,
      "filing_date": "2026-09-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Employees performing advisory functions went from 207 to 211.",
        "Regulatory assets under management went from $12,435,115,072 to $14,387,540,045 (+16%).",
        "Added an office in Cincinnati, OH.",
        "Added an office in Frisco, TX.",
        "Added an office in Glen Allen, VA.",
        "Added an office in New York, NY.",
        "No longer lists an office in Belmont, NC.",
        "No longer lists an office in Buckeye, AZ.",
        "No longer lists an office in Charlotte, NC.",
        "No longer lists an office in Colleyville, TX."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 159 to 207.",
        "Regulatory assets under management went from $9,811,417,970 to $12,435,115,072 (+27%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Wells Fargo Clearing Services, LLC",
      "name_as_filed": "WELLS FARGO CLEARING SERVICES, LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/prospera-financial-services-inc-dallas-tx-10740.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 10082,
      "fewer_than_5": false,
      "raum": 3703764988.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 7796,
      "fewer_than_5": false,
      "raum": 8487563006.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 3,
      "fewer_than_5": false,
      "raum": 38500794.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 389,
      "fewer_than_5": false,
      "raum": 1411089490.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 126,
      "fewer_than_5": false,
      "raum": 184513605.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 188,
      "fewer_than_5": false,
      "raum": 562108162.0
    }
  ],
  "disclosure_line": "Reports 10 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/10740",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}