# Profocus Incorporated

> Profocus Incorporated is an SEC-registered investment advisory firm in Phoenix, AZ, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 1, 2026.

- CRD: 113954
- Filed as: PROFOCUS INCORPORATED
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Phoenix, AZ
- Filing period: October 2026
- Form ADV filing dated: July 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/113954
- AdvisorCensus page: https://advisorcensus.com/firm/profocus-incorporated-phoenix-az-113954

## Quick answers

**How is Profocus Incorporated compensated?**
On its Form ADV (Item 5.E, October 2026), Profocus Incorporated reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Profocus Incorporated charge?**
Its Form ADV Part 2A brochure dated July 1, 2026 states: Hourly rate: $325 an hour (investment advisory advice, financial planning advice, and…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Profocus Incorporated located?**
Profocus Incorporated's principal office is in Phoenix, AZ, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Profocus Incorporated registered with the SEC or a state?**
Profocus Incorporated is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 113954.

**How much does Profocus Incorporated manage?**
Profocus Incorporated reports $156,539,998 in regulatory assets under management in its Form ADV filing dated July 1, 2026 (100% discretionary).

**How have Profocus Incorporated's assets and staff changed since 2022?**
In the Form ADV data for Profocus Incorporated: Regulatory assets under management: $111,000,000 in the October 2022 data and $156,539,998 in the October 2026 data, up 41%. Total employees: 2 in October 2022 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Profocus Incorporated serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (46); corporations or other businesses not listed above (13).

**Which custodians does Profocus Incorporated use?**
Profocus Incorporated's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Profocus Incorporated report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113954

**What changed in Profocus Incorporated's recent Form ADV filings?**
In the April 2026 filing data: Registered or notice-filed in DC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 1, 2026)

- Hourly rate: $325 an hour (investment advisory advice, financial planning advice, and…)

> The Advisors hourly fee will be billed at a rate of $325 per hour, and may be negotiated in advance.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $156,539,998
- Discretionary: $156,539,998
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 93 | $34,937,278 |
| High net worth individuals | 46 | $120,479,402 |
| Corporations or other businesses not listed above | 13 | $1,123,318 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 2022 (4 years)
- Employees: 7 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, DC, FL, MD, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Alexandria, VA

### Websites listed on Form ADV (Item 1.I)
- profocus.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $111,000,000 | 2 | May 4, 2022 |
| October 2023 | $114,000,000 | 3 | March 9, 2023 |
| October 2024 | $121,000,000 | 4 | February 7, 2024 |
| October 2025 | $151,000,000 | 6 | March 17, 2025 |
| October 2026 | $156,539,998 | 7 | July 1, 2026 |

Regulatory assets under management: $111,000,000 in the October 2022 data and $156,539,998 in the October 2026 data, up 41%.
Total employees: 2 in October 2022 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Registered or notice-filed in DC.

### December 2025
- Employees performing advisory functions went from 1 to 2.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Profocus Incorporated (CRD 113954): Form ADV filing data as of October 2026.