{
  "crd_number": 152640,
  "slug": "proficient-wealth-counselors-llc-norwood-ma-152640",
  "primary_business_name": "PROFICIENT WEALTH COUNSELORS, LLC",
  "legal_name": "PROFICIENT WEALTH COUNSELORS, LLC",
  "dbas": [],
  "city": "Norwood",
  "state": "MA",
  "country": "United States",
  "cbsa_code": "14460",
  "metro": {
    "cbsa_code": "14460",
    "common_name": "Boston",
    "msa_name": "Boston-Cambridge-Newton, MA-NH",
    "path": "/advisors/ma/boston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-05-02",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": 146889279.0,
  "raum_discretionary": 146889279.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 60998970.0,
      "count": 123
    },
    "pension_profit_sharing": {
      "raum": 10932946.0,
      "count": 7
    },
    "high_net_worth_individuals": {
      "raum": 74957363.0,
      "count": 59
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "FL",
    "LA",
    "MA",
    "MD",
    "NH",
    "NY",
    "TX"
  ],
  "websites": [
    "https://linkedin.com/in/gerald-loftin-jd-cfp",
    "https://proficientwealth.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152640",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    }
  ],
  "city_as_filed": "NORWOOD",
  "url": "https://advisorcensus.com/firm/proficient-wealth-counselors-llc-norwood-ma-152640",
  "display_name": "Proficient Wealth Counselors, LLC",
  "summary": "Proficient Wealth Counselors, LLC is an SEC-registered investment advisory firm in Norwood, MA, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. Proficient Wealth Counselors, LLC (CRD 152640): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Proficient Wealth Counselors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Proficient Wealth Counselors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Proficient Wealth Counselors, LLC located?",
      "a": "Proficient Wealth Counselors, LLC's principal office is in Norwood, MA, according to its Form ADV."
    },
    {
      "q": "Is Proficient Wealth Counselors, LLC registered with the SEC or a state?",
      "a": "Proficient Wealth Counselors, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 152640."
    },
    {
      "q": "How much does Proficient Wealth Counselors, LLC manage?",
      "a": "Proficient Wealth Counselors, LLC reports $146,889,279 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (100% discretionary)."
    },
    {
      "q": "How have Proficient Wealth Counselors, LLC's assets and staff changed since 2022?",
      "a": "In the Form ADV data for Proficient Wealth Counselors, LLC: Regulatory assets under management: $106,272,405 in the October 2022 data and $146,889,279 in the October 2026 data, up 38%. Total employees: 1 in October 2022 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Proficient Wealth Counselors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (123); high net worth individuals (59); pension and profit sharing plans (but not the plan participants or government pension plans) (7)."
    },
    {
      "q": "Which custodians does Proficient Wealth Counselors, LLC use?",
      "a": "Proficient Wealth Counselors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Proficient Wealth Counselors, LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152640"
    },
    {
      "q": "What changed in Proficient Wealth Counselors, LLC's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Item 11 disclosure answers changed: 2 yes answers, previously 0 (now yes: 11.D(2), 11.D(4))."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 106272405.0,
      "total_employees": 1,
      "filing_date": "2022-03-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 93890803.0,
      "total_employees": 1,
      "filing_date": "2023-09-11"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 106194105.0,
      "total_employees": 1,
      "filing_date": "2024-05-06"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 129715906.0,
      "total_employees": 1,
      "filing_date": "2025-03-26"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 146889279.0,
      "total_employees": 1,
      "filing_date": "2026-09-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Item 11 disclosure answers changed: 2 yes answers, previously 0 (now yes: 11.D(2), 11.D(4))."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $129,715,906 to $146,889,279 (+13%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/proficient-wealth-counselors-llc-norwood-ma-152640.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 123,
      "fewer_than_5": false,
      "raum": 60998970.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 59,
      "fewer_than_5": false,
      "raum": 74957363.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 7,
      "fewer_than_5": false,
      "raum": 10932946.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/152640",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}