# Proffitt & Goodson Inc.

> Proffitt & Goodson Inc. is an SEC-registered investment advisory firm in Knoxville, TN, registered since 1986, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 15, 2026.

- CRD: 105278
- Filed as: PROFFITT & GOODSON INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Knoxville, TN
- Filing period: October 2026
- Form ADV filing dated: April 15, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105278
- AdvisorCensus page: https://advisorcensus.com/firm/proffitt-and-goodson-inc-knoxville-tn-105278

## Quick answers

**How is Proffitt & Goodson Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Proffitt & Goodson Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

**Where is Proffitt & Goodson Inc. located?**
Proffitt & Goodson Inc.'s principal office is in Knoxville, TN, according to its Form ADV.

**Is Proffitt & Goodson Inc. registered with the SEC or a state?**
Proffitt & Goodson Inc. is an SEC-registered investment advisory firm, registered since 1986. Status as filed: Approved. CRD 105278.

**How much does Proffitt & Goodson Inc. manage?**
Proffitt & Goodson Inc. reports $797,724,935 in regulatory assets under management in its Form ADV filing dated April 15, 2026 (98% discretionary).

**How have Proffitt & Goodson Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Proffitt & Goodson Inc.: Regulatory assets under management: $563,990,695 in the October 2021 data and $797,724,935 in the October 2026 data, up 41%. Total employees: 9 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Proffitt & Goodson Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (170); individuals (other than high net worth individuals) (123); charitable organizations (6).

**Which custodians does Proffitt & Goodson Inc. use?**
Proffitt & Goodson Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Proffitt & Goodson Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105278

**What changed in Proffitt & Goodson Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $680,169,650 to $797,724,935 (+17%). Registered or notice-filed in NC, VA. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Other

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $797,724,935
- Discretionary: $779,202,839
- Non-discretionary: $18,522,096

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 123 | $30,931,318 |
| High net worth individuals | 170 | $723,100,821 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $15,407,650 |
| Charitable organizations | 6 | $27,796,822 |
| Corporations or other businesses not listed above | Fewer than 5 | $488,324 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 1986 (39 years)
- Employees: 9 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NC, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- proffittgoodson.com
- Facebook @ProffittGoodson
- LinkedIn @proffitt-&-goodson-inc.
- X @PROFFITTGOODSON

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $563,990,695 | 9 | March 24, 2021 |
| October 2022 | $614,630,565 | 8 | March 24, 2022 |
| October 2023 | $531,407,488 | 8 | March 17, 2023 |
| October 2024 | $600,435,788 | 8 | April 23, 2024 |
| October 2025 | $680,169,650 | 8 | March 31, 2025 |
| October 2026 | $797,724,935 | 9 | April 15, 2026 |

Regulatory assets under management: $563,990,695 in the October 2021 data and $797,724,935 in the October 2026 data, up 41%.
Total employees: 9 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $680,169,650 to $797,724,935 (+17%).
- Registered or notice-filed in NC, VA.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Proffitt & Goodson Inc. (CRD 105278): Form ADV filing data as of October 2026.