# Professional Investment Counsel, Inc

> Professional Investment Counsel, Inc is a state-registered investment advisory firm in El Paso, TX, registered since 2012, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 3, 2026.

- CRD: 105096
- Filed as: PROFESSIONAL INVESTMENT COUNSEL, INC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: El Paso, TX
- Filing period: October 2026
- Form ADV filing dated: February 3, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/105096
- AdvisorCensus page: https://advisorcensus.com/firm/professional-investment-counsel-inc-el-paso-tx-105096

## Quick answers

**How is Professional Investment Counsel, Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Professional Investment Counsel, Inc reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Professional Investment Counsel, Inc located?**
Professional Investment Counsel, Inc's principal office is in El Paso, TX, according to its Form ADV.

**Is Professional Investment Counsel, Inc registered with the SEC or a state?**
Professional Investment Counsel, Inc is a state-registered investment advisory firm, registered since 2012. Status as filed: APPROVED. CRD 105096.

**How much does Professional Investment Counsel, Inc manage?**
Professional Investment Counsel, Inc reports $43,027,186 in regulatory assets under management in its Form ADV filing dated February 3, 2026 (99% discretionary).

**What types of clients does Professional Investment Counsel, Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (70); high net worth individuals (9); charitable organizations (2).

**Does Professional Investment Counsel, Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/105096

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Regulatory assets under management (Item 5.F)
- Total: $43,027,186
- Discretionary: $42,521,967
- Non-discretionary: $505,219

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 70 | $17,233,115 |
| High net worth individuals | 9 | $21,232,040 |
| Charitable organizations | 2 | $4,562,031 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2012 (13 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Professional Investment Counsel, Inc (CRD 105096): Form ADV filing data as of October 2026.