# Professional Financial

> Professional Financial is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 14, 2026.

- CRD: 125580
- Filed as: PROFESSIONAL FINANCIAL
- Legal name: Professional Financial Strategies, Inc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Pittsford, NY
- Filing period: October 2026
- Form ADV filing dated: April 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/125580
- AdvisorCensus page: https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580

## Quick answers

**How is Professional Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Professional Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Professional Financial located?**
Professional Financial's principal office is in Pittsford, NY, according to its Form ADV.

**Is Professional Financial registered with the SEC or a state?**
Professional Financial is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 125580.

**How much does Professional Financial manage?**
Professional Financial reports $225,808,998 in regulatory assets under management in its Form ADV filing dated April 14, 2026 (93% discretionary).

**How have Professional Financial's assets and staff changed since 2021?**
In the Form ADV data for Professional Financial: Regulatory assets under management: $180,620,626 in the October 2021 data and $225,808,998 in the October 2026 data, up 25%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Professional Financial serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (69); individuals (other than high net worth individuals) (24).

**Which custodians does Professional Financial use?**
Professional Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Professional Financial report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation) and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125580

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $225,808,998
- Discretionary: $210,743,198
- Non-discretionary: $15,065,800

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 24 | $14,318,546 |
| High net worth individuals | 69 | $193,582,322 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $9,083,703 |
| Charitable organizations | Fewer than 5 | $1,701,921 |
| Corporations or other businesses not listed above | Fewer than 5 | $334,513 |
| Other | Fewer than 5 | $6,787,993 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters

### Firm details
- Registered since: 2016 (10 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NH, NY
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125580

### Websites listed on Form ADV (Item 1.I)
- paulbyronhill.com
- professionalfinancial.com
- LinkedIn @PROFESSIONAL-FINANCIAL-STRATEGIES-INC-
- LinkedIn @KAMLINHILL
- LinkedIn @PAULBYRONHILL

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $180,620,626 | 4 | April 6, 2021 |
| October 2022 | $203,581,462 | 4 | May 31, 2022 |
| October 2023 | $178,923,780 | 4 | March 30, 2023 |
| October 2024 | $191,543,584 | 4 | March 29, 2024 |
| October 2025 | $205,997,246 | 4 | March 28, 2025 |
| October 2026 | $225,808,998 | 4 | April 14, 2026 |

Regulatory assets under management: $180,620,626 in the October 2021 data and $225,808,998 in the October 2026 data, up 25%.
Total employees: 4 in October 2021 and 4 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Professional Financial (CRD 125580): Form ADV filing data as of October 2026.