{
  "crd_number": 125580,
  "slug": "professional-financial-pittsford-ny-125580",
  "primary_business_name": "PROFESSIONAL FINANCIAL",
  "legal_name": "PROFESSIONAL FINANCIAL STRATEGIES, INC",
  "dbas": [],
  "city": "Pittsford",
  "state": "NY",
  "country": "United States",
  "cbsa_code": "40380",
  "metro": {
    "cbsa_code": "40380",
    "common_name": "Rochester",
    "msa_name": "Rochester, NY",
    "path": "/advisors/ny/rochester"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-01-12",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-04-14",
  "carried_forward": false,
  "raum_total": 225808998.0,
  "raum_discretionary": 210743198.0,
  "raum_non_discretionary": 15065800.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 6787993.0,
      "count": null,
      "description": "IRREVOCABLE TRUSTS",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 1701921.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 14318546.0,
      "count": 24
    },
    "pension_profit_sharing": {
      "raum": 9083703.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 193582322.0,
      "count": 69
    },
    "corporations_other_businesses": {
      "raum": 334513.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "periodicals_newsletters",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 2,
  "states_registered": [
    "NH",
    "NY"
  ],
  "websites": [
    "https://linkedin.com/COMPANY/PROFESSIONAL-FINANCIAL-STRATEGIES-INC-",
    "https://linkedin.com/IN/KAMLINHILL",
    "https://linkedin.com/IN/PAULBYRONHILL",
    "https://paulbyronhill.com",
    "https://professionalfinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/125580",
  "disclosure_items": [
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    }
  ],
  "city_as_filed": "PITTSFORD",
  "url": "https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580",
  "display_name": "Professional Financial",
  "summary": "Professional Financial is an SEC-registered investment advisory firm in Pittsford, NY, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 14, 2026.",
  "citation": "AdvisorCensus. Professional Financial (CRD 125580): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Publication of periodicals or newsletters"
  ],
  "quick_answers": [
    {
      "q": "How is Professional Financial compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Professional Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Professional Financial charge?",
      "a": "Its Form ADV Part 2A brochure dated April 14, 2026 states: Hourly rate: $600 an hour (hourly engagements, Paul Byron Hill CFP®). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Professional Financial located?",
      "a": "Professional Financial's principal office is in Pittsford, NY, according to its Form ADV."
    },
    {
      "q": "Is Professional Financial registered with the SEC or a state?",
      "a": "Professional Financial is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 125580."
    },
    {
      "q": "How much does Professional Financial manage?",
      "a": "Professional Financial reports $225,808,998 in regulatory assets under management in its Form ADV filing dated April 14, 2026 (93% discretionary)."
    },
    {
      "q": "How have Professional Financial's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Professional Financial: Regulatory assets under management: $180,620,626 in the October 2021 data and $225,808,998 in the October 2026 data, up 25%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Professional Financial serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (69); individuals (other than high net worth individuals) (24)."
    },
    {
      "q": "Which custodians does Professional Financial use?",
      "a": "Professional Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Professional Financial report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation) and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/125580"
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 180620626.0,
      "total_employees": 4,
      "filing_date": "2021-04-06"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 203581462.0,
      "total_employees": 4,
      "filing_date": "2022-05-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 178923780.0,
      "total_employees": 4,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 191543584.0,
      "total_employees": 4,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 205997246.0,
      "total_employees": 4,
      "filing_date": "2025-03-28"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 225808998.0,
      "total_employees": 4,
      "filing_date": "2026-04-14"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 14, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $600 an hour (hourly engagements, Paul Byron Hill CFP®)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $600 an hour (hourly engagements, Paul Byron Hill CFP®)"
        ],
        "quotes": [
          "Hourly Advisory Fees: For hourly engagements, Paul Byron Hill CFP® is $600 per hour; Kam-Lin Kok Hill CFP® $400 per hour; all other CFPs $300 per hour; $200 per hour for staff members."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 600.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "hourly engagements, Paul Byron Hill CFP®"
        }
      ]
    },
    "quotes": [
      "Hourly Advisory Fees: For hourly engagements, Paul Byron Hill CFP® is $600 per hour; Kam-Lin Kok Hill CFP® $400 per hour; all other CFPs $300 per hour; $200 per hour for staff members."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/professional-financial-pittsford-ny-125580.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 24,
      "fewer_than_5": false,
      "raum": 14318546.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 69,
      "fewer_than_5": false,
      "raum": 193582322.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 9083703.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 1701921.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 334513.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": true,
      "raum": 6787993.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/125580",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}