# Professional Financial Advisors, LLC

> Professional Financial Advisors, LLC is an SEC-registered investment advisory firm in North Platte, NE, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.

- CRD: 173719
- Filed as: PROFESSIONAL FINANCIAL ADVISORS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: North Platte, NE
- Filing period: October 2026
- Form ADV filing dated: June 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/173719
- AdvisorCensus page: https://advisorcensus.com/firm/professional-financial-advisors-llc-north-platte-ne-173719

## Quick answers

**How is Professional Financial Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Professional Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does Professional Financial Advisors, LLC charge?**
Its Form ADV Part 2A brochure dated March 9, 2026 states: Flat fee: $5,000 (broad based planning services); Hourly rate: $500 an hour (specific services…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Professional Financial Advisors, LLC located?**
Professional Financial Advisors, LLC's principal office is in North Platte, NE, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Professional Financial Advisors, LLC registered with the SEC or a state?**
Professional Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 173719.

**How much does Professional Financial Advisors, LLC manage?**
Professional Financial Advisors, LLC reports $769,807,736 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (86% discretionary).

**How have Professional Financial Advisors, LLC's assets and staff changed since 2021?**
In the Form ADV data for Professional Financial Advisors, LLC: Regulatory assets under management: $279,668,079 in the October 2021 data and $769,807,736 in the October 2026 data, up 175%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Professional Financial Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,121); high net worth individuals (193); corporations or other businesses not listed above (11).

**Which custodians does Professional Financial Advisors, LLC use?**
Professional Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Professional Financial Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173719

**What changed in Professional Financial Advisors, LLC's recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in OH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 9, 2026)

- Flat fee: $5,000 (broad based planning services)

> Fixed Fees: PFA will charge a fixed fee of up to $ 5,000, for broad based planning services.

- Hourly rate: $500 an hour (specific services…)

> Hourly Fees: PFA charges an hourly fee of up to $500 for clients who request specific services (such as a modular plan or hourly consulting services).

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $769,807,736
- Discretionary: $665,125,164
- Non-discretionary: $104,682,572

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 3,121 | $229,852,541 |
| High net worth individuals | 193 | $267,122,816 |
| Banking or thrift institutions | 3 | $19,842,304 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 2 | $2,691,529 |
| Charitable organizations | 4 | $13,287,992 |
| State or municipal government entities (including government pension plans) | 1 | $70,390,708 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 8 | $2,287,103 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 11 | $11,758,031 |
| Other | 2 | $152,574,712 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 2019 (7 years)
- Employees: 12 total, 7 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CO, IA, IN, KS, LA, MO, NE, OH, SD, TX, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Hastings, NE
- Kearney, NE
- Overland Park, KS

### Websites listed on Form ADV (Item 1.I)
- pfaretire.com
- pfaretirebw.com
- Facebook @professionalfinancialadvisors
- Instagram @professionalfinancialadvisors
- LinkedIn @professional-financial-advisors-llc-pfa
- X @PFAadvisors

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $279,668,079 | 9 | March 21, 2021 |
| October 2022 | $390,951,214 | 8 | March 18, 2022 |
| October 2023 | $307,300,204 | 7 | March 17, 2023 |
| October 2024 | $500,317,944 | 7 | March 28, 2024 |
| October 2025 | $614,113,385 | 10 | June 11, 2025 |
| October 2026 | $769,807,736 | 12 | June 24, 2026 |

Regulatory assets under management: $279,668,079 in the October 2021 data and $769,807,736 in the October 2026 data, up 175%.
Total employees: 9 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in OH.

### April 2026
- Employees performing advisory functions went from 6 to 7.
- Regulatory assets under management went from $614,113,385 to $769,807,736 (+25%).
- No longer lists an office in Grand Island, NE.
- No longer lists an office in Lincoln, NE.
- No longer lists an office in Scottsbluff, NE.

### December 2025
- Registered or notice-filed in AZ, IA, IN.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Professional Financial Advisors, LLC (CRD 173719): Form ADV filing data as of October 2026.