{
  "crd_number": 173719,
  "slug": "professional-financial-advisors-llc-north-platte-ne-173719",
  "primary_business_name": "PROFESSIONAL FINANCIAL ADVISORS, LLC",
  "legal_name": "PROFESSIONAL FINANCIAL ADVISORS, LLC",
  "dbas": [],
  "city": "North Platte",
  "state": "NE",
  "country": "United States",
  "cbsa_code": "35820",
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2019-04-10",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-06-24",
  "carried_forward": false,
  "raum_total": 769807736.0,
  "raum_discretionary": 665125164.0,
  "raum_non_discretionary": 104682572.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 12,
  "advisory_employees": 7,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 152574712.0,
      "count": 2,
      "description": "HOSPITAL & CHURCH",
      "fewer_than_5": true
    },
    "charitable": {
      "raum": 13287992.0,
      "count": 4,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 229852541.0,
      "count": 3121
    },
    "banking_thrift": {
      "raum": 19842304.0,
      "count": 3,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 70390708.0,
      "count": 1,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 2287103.0,
      "count": 8
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 2691529.0,
      "count": 2
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 267122816.0,
      "count": 193
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 11758031.0,
      "count": 11
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CO",
    "IA",
    "IN",
    "KS",
    "LA",
    "MO",
    "NE",
    "OH",
    "SD",
    "TX",
    "WY"
  ],
  "websites": [
    "https://facebook.com/professionalfinancialadvisors",
    "https://instagram.com/professionalfinancialadvisors",
    "https://linkedin.com/company/professional-financial-advisors-llc-pfa",
    "https://pfaretire.com",
    "https://pfaretirebw.com",
    "https://x.com/PFAadvisors"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/173719",
  "city_as_filed": "NORTH PLATTE",
  "url": "https://advisorcensus.com/firm/professional-financial-advisors-llc-north-platte-ne-173719",
  "display_name": "Professional Financial Advisors, LLC",
  "summary": "Professional Financial Advisors, LLC is an SEC-registered investment advisory firm in North Platte, NE, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.",
  "citation": "AdvisorCensus. Professional Financial Advisors, LLC (CRD 173719): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Professional Financial Advisors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Professional Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "How much does Professional Financial Advisors, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 9, 2026 states: Flat fee: $5,000 (broad based planning services); Hourly rate: $500 an hour (specific services (such as a modular plan or hourly consulting services)). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Professional Financial Advisors, LLC located?",
      "a": "Professional Financial Advisors, LLC's principal office is in North Platte, NE, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Professional Financial Advisors, LLC registered with the SEC or a state?",
      "a": "Professional Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 173719."
    },
    {
      "q": "How much does Professional Financial Advisors, LLC manage?",
      "a": "Professional Financial Advisors, LLC reports $769,807,736 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (86% discretionary)."
    },
    {
      "q": "How have Professional Financial Advisors, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Professional Financial Advisors, LLC: Regulatory assets under management: $279,668,079 in the October 2021 data and $769,807,736 in the October 2026 data, up 175%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Professional Financial Advisors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,121); high net worth individuals (193); corporations or other businesses not listed above (11)."
    },
    {
      "q": "Which custodians does Professional Financial Advisors, LLC use?",
      "a": "Professional Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Professional Financial Advisors, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173719"
    },
    {
      "q": "What changed in Professional Financial Advisors, LLC's recent Form ADV filings?",
      "a": "In the July 2026 filing data: Registered or notice-filed in OH."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 279668079.0,
      "total_employees": 9,
      "filing_date": "2021-03-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 390951214.0,
      "total_employees": 8,
      "filing_date": "2022-03-18"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 307300204.0,
      "total_employees": 7,
      "filing_date": "2023-03-17"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 500317944.0,
      "total_employees": 7,
      "filing_date": "2024-03-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 614113385.0,
      "total_employees": 10,
      "filing_date": "2025-06-11"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 769807736.0,
      "total_employees": 12,
      "filing_date": "2026-06-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Registered or notice-filed in OH."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 6 to 7.",
        "Regulatory assets under management went from $614,113,385 to $769,807,736 (+25%).",
        "No longer lists an office in Grand Island, NE.",
        "No longer lists an office in Lincoln, NE.",
        "No longer lists an office in Scottsbluff, NE."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in AZ, IA, IN.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 9, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $5,000 (broad based planning services)",
      "Hourly rate: $500 an hour (specific services (such as a modular plan or hourly consulting services))"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $5,000 (broad based planning services)"
        ],
        "quotes": [
          "Fixed Fees: PFA will charge a fixed fee of up to $ 5,000, for broad based planning services."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $500 an hour (specific services (such as a modular plan or hourly consulting services))"
        ],
        "quotes": [
          "Hourly Fees: PFA charges an hourly fee of up to $500 for clients who request specific services (such as a modular plan or hourly consulting services)."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": 5000.0,
          "min": null,
          "max": null,
          "period": "one_time",
          "service": "broad based planning services"
        },
        {
          "kind": "hourly",
          "amount": 500.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "specific services (such as a modular plan or hourly consulting services)"
        }
      ]
    },
    "quotes": [
      "Fixed Fees: PFA will charge a fixed fee of up to $ 5,000, for broad based planning services.",
      "Hourly Fees: PFA charges an hourly fee of up to $500 for clients who request specific services (such as a modular plan or hourly consulting services)."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/professional-financial-advisors-llc-north-platte-ne-173719.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 3121,
      "fewer_than_5": false,
      "raum": 229852541.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 193,
      "fewer_than_5": false,
      "raum": 267122816.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 3,
      "fewer_than_5": true,
      "raum": 19842304.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": false,
      "raum": 2691529.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 4,
      "fewer_than_5": true,
      "raum": 13287992.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 1,
      "fewer_than_5": true,
      "raum": 70390708.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 8,
      "fewer_than_5": false,
      "raum": 2287103.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 11,
      "fewer_than_5": false,
      "raum": 11758031.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 2,
      "fewer_than_5": true,
      "raum": 152574712.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/173719",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}