# Professional Financial Advisors Inc

> Professional Financial Advisors Inc is a state-registered investment advisory firm in San Juan Capistrano, CA, registered since 2012, reporting under $25 million in regulatory assets under management in its Form ADV filing dated February 21, 2025.

- CRD: 105296
- Filed as: PROFESSIONAL FINANCIAL ADVISORS INC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: San Juan Capistrano, CA
- Filing period: October 2026
- Form ADV filing dated: February 21, 2025
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/105296
- AdvisorCensus page: https://advisorcensus.com/firm/professional-financial-advisors-inc-san-juan-capistrano-ca-105296

## Quick answers

**How is Professional Financial Advisors Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Professional Financial Advisors Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Professional Financial Advisors Inc located?**
Professional Financial Advisors Inc's principal office is in San Juan Capistrano, CA, according to its Form ADV.

**Is Professional Financial Advisors Inc registered with the SEC or a state?**
Professional Financial Advisors Inc is a state-registered investment advisory firm, registered since 2012. Status as filed: APPROVED. CRD 105296.

**How much does Professional Financial Advisors Inc manage?**
Professional Financial Advisors Inc reports $23,600,000 in regulatory assets under management in its Form ADV filing dated February 21, 2025 (0% discretionary).

**What types of clients does Professional Financial Advisors Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (26).

**Does Professional Financial Advisors Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/105296

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Regulatory assets under management (Item 5.F)
- Total: $23,600,000
- Discretionary: $0
- Non-discretionary: $23,600,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 26 | $15,200,000 |
| High net worth individuals | Fewer than 5 | $8,400,000 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | Not reported |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 0 | Not reported |
| Other | 0 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2012 (14 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [prof-fin-advisors.com](https://prof-fin-advisors.com)

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Professional Financial Advisors Inc (CRD 105296): Form ADV filing data as of October 2026.