# Principle Wealth

> Principle Wealth is an SEC-registered investment advisory firm in Madison, CT, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 7, 2026.

- CRD: 290180
- Filed as: PRINCIPLE WEALTH
- Legal name: Principle Wealth Partners LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Madison, CT
- Filing period: October 2026
- Form ADV filing dated: August 7, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/290180
- AdvisorCensus page: https://advisorcensus.com/firm/principle-wealth-madison-ct-290180

## Quick answers

**How is Principle Wealth compensated?**
On its Form ADV (Item 5.E, October 2026), Principle Wealth reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Principle Wealth located?**
Principle Wealth's principal office is in Madison, CT, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Principle Wealth registered with the SEC or a state?**
Principle Wealth is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290180.

**How much does Principle Wealth manage?**
Principle Wealth reports $3,204,653,344 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (100% discretionary).

**How have Principle Wealth's assets and staff changed since 2021?**
In the Form ADV data for Principle Wealth: Regulatory assets under management: $1,765,676,534 in the October 2021 data and $3,204,653,344 in the October 2026 data, up 81%. Total employees: 20 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Principle Wealth serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (613); individuals (other than high net worth individuals) (560); pension and profit sharing plans (but not the plan participants or government pension plans) (20).

**Which custodians does Principle Wealth use?**
Principle Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Principle Wealth report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290180

**What changed in Principle Wealth's recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in IL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 4, 2026)

- Minimum annual fee: $5,000

> The Advisor requires a minimum annual fee of $5,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,204,653,344
- Discretionary: $3,204,653,344
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 560 | $207,240,836 |
| High net worth individuals | 613 | $2,805,606,296 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 20 | $113,103,111 |
| Charitable organizations | Fewer than 5 | $2,745,552 |
| Corporations or other businesses not listed above | 17 | $75,957,549 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (8 years)
- Employees: 28 total, 22 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, CT, FL, GA, IL, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, TN, TX, VA, VT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Westport, CT

### Websites listed on Form ADV (Item 1.I)
- principlewealthpartners.com
- vimeo.com/principlewealthpartners
- Facebook @principlewealthpartners
- LinkedIn @PRINCIPLE-WEALTH-PARTNERS
- YouTube @UC3PiK0SHtvEw5EaHAaxE5kw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,765,676,534 | 20 | June 18, 2021 |
| October 2022 | $2,190,529,642 | 19 | March 18, 2022 |
| October 2023 | $1,941,968,457 | 22 | May 9, 2023 |
| October 2024 | $2,222,598,130 | 25 | August 6, 2024 |
| October 2025 | $2,658,955,480 | 25 | April 21, 2025 |
| October 2026 | $3,204,653,344 | 28 | August 7, 2026 |

Regulatory assets under management: $1,765,676,534 in the October 2021 data and $3,204,653,344 in the October 2026 data, up 81%.
Total employees: 20 in October 2021 and 28 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in IL.

### April 2026
- Employees performing advisory functions went from 19 to 22.
- Regulatory assets under management went from $2,658,955,480 to $3,204,653,344 (+21%).

### January 2026
- No longer registered or notice-filed in LA, MI.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Principle Wealth (CRD 290180): Form ADV filing data as of October 2026.