# Principia Wealth Advisory, LLC

> Principia Wealth Advisory, LLC is an SEC-registered investment advisory firm in Dallas, TX, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 152678
- Filed as: PRINCIPIA WEALTH ADVISORY, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Dallas, TX
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/152678
- AdvisorCensus page: https://advisorcensus.com/firm/principia-wealth-advisory-llc-dallas-tx-152678

## Quick answers

**How is Principia Wealth Advisory, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Principia Wealth Advisory, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Principia Wealth Advisory, LLC charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $250 an hour (financial planning and financial consulting services); Subscription: $25 to $400 a month (monthly retainer fee for each additional month of service). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Principia Wealth Advisory, LLC located?**
Principia Wealth Advisory, LLC's principal office is in Dallas, TX, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Principia Wealth Advisory, LLC registered with the SEC or a state?**
Principia Wealth Advisory, LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 152678.

**How much does Principia Wealth Advisory, LLC manage?**
Principia Wealth Advisory, LLC reports $225,000,000 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Principia Wealth Advisory, LLC's assets and staff changed since 2023?**
In the Form ADV data for Principia Wealth Advisory, LLC: Regulatory assets under management: $124,600,000 in the October 2023 data and $225,000,000 in the October 2026 data, up 81%. Total employees: 4 in October 2023 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Principia Wealth Advisory, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (81); individuals (other than high net worth individuals) (71); charitable organizations (3).

**Which custodians does Principia Wealth Advisory, LLC use?**
Principia Wealth Advisory, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Principia Wealth Advisory, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152678

**Does Principia Wealth Advisory, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "We generally require a $250,000 investable asset minimum for the management of accounts. Fees and account sizes are subject to negotiation and accounts that are less than $250,000 will be evaluated on a case‐by‐case basis."

**What changed in Principia Wealth Advisory, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $190,000,000 to $225,000,000 (+18%). Registered or notice-filed in LA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Account minimum: $250,000

> We generally require a $250,000 investable asset minimum for the management of accounts. Fees and account sizes are subject to negotiation and accounts that are less than $250,000 will be evaluated on a case‐by‐case basis.

- Hourly rate: $250 an hour (financial planning and financial consulting services)

> PWA offers financial planning and financial consulting services on an hourly basis for $250 per hour, which rate may be negotiable depending on the nature and complexity of the client’s circumstances.

- Subscription: $25 to $400 a month (monthly retainer fee for each additional month of service)

> After the initial year of service, PWA will continue to charge the monthly retainer fee in the range of $25 ‐ $400 for each additional month of service under the engagement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $225,000,000
- Discretionary: $225,000,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 71 | $26,000,000 |
| High net worth individuals | 81 | $174,000,000 |
| Charitable organizations | 3 | $22,000,000 |
| Insurance companies | 1 | $3,000,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2022 (3 years)
- Employees: 5 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: LA, NE, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Fort Worth, TX

### Websites listed on Form ADV (Item 1.I)
- principiawealth.com
- pwadvisory.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $124,600,000 | 4 | March 28, 2023 |
| October 2024 | $163,200,000 | 5 | March 29, 2024 |
| October 2025 | $190,000,000 | 5 | March 28, 2025 |
| October 2026 | $225,000,000 | 5 | March 31, 2026 |

Regulatory assets under management: $124,600,000 in the October 2023 data and $225,000,000 in the October 2026 data, up 81%.
Total employees: 4 in October 2023 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $190,000,000 to $225,000,000 (+18%).
- Registered or notice-filed in LA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Principia Wealth Advisory, LLC (CRD 152678): Form ADV filing data as of October 2026.