# Principal Securities, Inc.

> Principal Securities, Inc. is an SEC-registered investment advisory firm in Des Moines, IA, registered since 1997, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 1137
- Filed as: PRINCIPAL SECURITIES, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Des Moines, IA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/1137
- AdvisorCensus page: https://advisorcensus.com/firm/principal-securities-inc-des-moines-ia-1137

## Quick answers

**How is Principal Securities, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Principal Securities, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Principal Securities, Inc. located?**
Principal Securities, Inc.'s principal office is in Des Moines, IA, according to its Form ADV; the April 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

**Is Principal Securities, Inc. registered with the SEC or a state?**
Principal Securities, Inc. is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 1137.

**How much does Principal Securities, Inc. manage?**
Principal Securities, Inc. reports $17,024,265,096 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (83% discretionary).

**How have Principal Securities, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Principal Securities, Inc.: Regulatory assets under management: $9,321,392,748 in the October 2021 data and $17,024,265,096 in the October 2026 data, up 83%. Total employees: 1,536 in October 2021 and 1,464 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Principal Securities, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (49,012); high net worth individuals (2,638); corporations or other businesses not listed above (221).

**Which custodians does Principal Securities, Inc. use?**
Principal Securities, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Principal Securities, Inc. report any disciplinary disclosures?**
Reports 9 disclosure items on Form ADV Item 11: yes answers to 9 questions about regulatory matters (11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.D(5), 11.E(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/1137

**What changed in Principal Securities, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 1436 to 1464. Regulatory assets under management went from $14,827,718,110 to $17,024,265,096 (+15%). Added an office in Addison, TX. Added an office in Bettendorf, IA. Added an office in Birmingham, AL. Added an office in Chesterfield, MO. Added an office in Denver, CO. Added an office in San Diego, CA. No longer lists an office in Amherst, NY. No longer lists an office in Bethesda, MD. No longer lists an office in Miami, FL. No longer lists an office in Minneapolis, MN. No longer lists an office in Phoenix, AZ. No longer lists an office in Raleigh, NC.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $17,024,265,096
- Discretionary: $14,145,909,165
- Non-discretionary: $2,878,355,931

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 49,012 | $11,210,384,605 |
| High net worth individuals | 2,638 | $5,526,773,865 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 29 | $20,275,532 |
| Charitable organizations | 41 | $77,662,755 |
| Corporations or other businesses not listed above | 221 | $189,168,339 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 1997 (28 years)
- Employees: 1,464 total, 1,464 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 9 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.C(1): Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4): Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(1): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/1137

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Addison, TX
- Atlanta, GA
- Bettendorf, IA
- Birmingham, AL
- Charlotte, NC
- Chesterfield, MO
- Denver, CO
- Downers Grove, IL
- Elkhorn, NE
- Grand Rapids, MI
- Hiawatha, IA
- Houston, TX
- Jacksonville, FL
- Lake Elmo, MN
- Melville, NY
- Minnetonka, MN
- Overland Park, KS
- Raleigh, NC
- Roseville, CA
- San Diego, CA
- Sioux Falls, SD
- Tampa, FL
- Wauwatosa, WI
- Wayne, PA
- West des Moines, IA

### Websites listed on Form ADV (Item 1.I)
- principal.com
- principalsecurities.com
- reddit.com/USER/PRINCIPAL
- Facebook @PRINCIPALFINANCIAL
- Instagram @PRINCIPAL
- LinkedIn @PRINCIPALFINANCIALGROUP
- Pinterest @PRINCIPALFINANCIALGROUP
- X @PRINCIPAL
- X @PRINCIPAL
- YouTube @PRINCIPALFINANCIAL

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $9,321,392,748 | 1,536 | September 1, 2021 |
| October 2022 | $11,438,676,101 | 1,455 | August 18, 2022 |
| October 2023 | $9,416,854,861 | 1,430 | September 22, 2023 |
| October 2024 | $12,105,712,948 | 1,349 | August 2, 2024 |
| October 2025 | $14,827,718,110 | 1,436 | May 28, 2025 |
| October 2026 | $17,024,265,096 | 1,464 | March 30, 2026 |

Regulatory assets under management: $9,321,392,748 in the October 2021 data and $17,024,265,096 in the October 2026 data, up 83%.
Total employees: 1,536 in October 2021 and 1,464 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 1436 to 1464.
- Regulatory assets under management went from $14,827,718,110 to $17,024,265,096 (+15%).
- Added an office in Addison, TX.
- Added an office in Bettendorf, IA.
- Added an office in Birmingham, AL.
- Added an office in Chesterfield, MO.
- Added an office in Denver, CO.
- Added an office in San Diego, CA.
- No longer lists an office in Amherst, NY.
- No longer lists an office in Bethesda, MD.
- No longer lists an office in Miami, FL.
- No longer lists an office in Minneapolis, MN.
- No longer lists an office in Phoenix, AZ.
- No longer lists an office in Raleigh, NC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Principal Securities, Inc. (CRD 1137): Form ADV filing data as of October 2026.