# Princeton Investment Management Company

> Princeton Investment Management Company is an SEC-registered investment advisory firm, registered since 1987, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 20, 2026.

- CRD: 105891
- Filed as: PRINCETON INVESTMENT MANAGEMENT COMPANY
- Legal name: Primm & Co Inc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: January 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105891
- AdvisorCensus page: https://advisorcensus.com/firm/princeton-investment-management-company-105891

## Quick answers

**How is Princeton Investment Management Company compensated?**
On its Form ADV (Item 5.E, October 2026), Princeton Investment Management Company reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Is Princeton Investment Management Company registered with the SEC or a state?**
Princeton Investment Management Company is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 105891.

**How much does Princeton Investment Management Company manage?**
Princeton Investment Management Company reports $111,819,874 in regulatory assets under management in its Form ADV filing dated January 20, 2026 (24% discretionary).

**How have Princeton Investment Management Company's assets and staff changed since 2021?**
In the Form ADV data for Princeton Investment Management Company: Regulatory assets under management: $124,377,494 in the October 2021 data and $111,819,874 in the October 2026 data, down 10%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Princeton Investment Management Company serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (13).

**Which custodians does Princeton Investment Management Company use?**
Princeton Investment Management Company's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Morgan Stanley as custodians holding 10% or more of its separately managed account assets.

**Does Princeton Investment Management Company report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105891

**Does Princeton Investment Management Company state an account minimum?**
Its Form ADV Part 2A brochure dated January 20, 2026 says: "We do not have minimum requirements for opening or maintaining an account."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated January 20, 2026)

- Account minimum: None

> We do not have minimum requirements for opening or maintaining an account.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Morgan Stanley

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $111,819,874
- Discretionary: $26,524,326
- Non-discretionary: $85,295,548

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | $771,340 |
| High net worth individuals | 13 | $111,048,534 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 1987 (39 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NJ
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $124,377,494 | 2 | February 8, 2021 |
| October 2022 | $136,413,706 | 2 | February 1, 2022 |
| October 2023 | $129,845,297 | 2 | January 4, 2023 |
| October 2024 | $109,135,149 | 2 | January 19, 2024 |
| October 2025 | $106,421,583 | 2 | January 6, 2025 |
| October 2026 | $111,819,874 | 2 | January 20, 2026 |

Regulatory assets under management: $124,377,494 in the October 2021 data and $111,819,874 in the October 2026 data, down 10%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Princeton Investment Management Company (CRD 105891): Form ADV filing data as of October 2026.