# Prime Capital Financial

> Prime Capital Financial is an SEC-registered investment advisory firm in Overland Park, KS, registered since 2017, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 1, 2026.

- CRD: 288712
- Filed as: PRIME CAPITAL FINANCIAL
- Legal name: Prime Capital Investment Advisors, LLC
- Also doing business as: 2020 FINANCIAL ADVISORS, BRADSHAW ROGERS FINANCIAL PARTNERS, INC., BURNS ESTATE PLANNING & WEALTH MANAGEMENT, CORNERSTONE COMPREHENSIVE WEALTH MANAGEMENT, CROSSVAULT CAPITAL MANAGEMENT, LLC, EARTH EQUITY ADVISORS, GIESTING FINANCIAL, LIBERTY WEALTH ADVISORS, PIER FINANCIAL ADVISORS, PRIME CAPITAL FAMILY OFFICE, PRIME CAPITAL FINANCIAL, PRIME CAPITAL RETIREMENT, PRIME CAPITAL TAX ADVISORY, PRIME CAPITAL WEALTH, PRIME CAPITAL WEALTH MANAGEMENT, PRIME CAPITAL WELLNESS, PROFESSIONAL FINANCIAL SERVICES, QUALIFIED PLAN ADVISORS, STONNINGTON GROUP, SUGARLOAF WEALTH MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Overland Park, KS
- Filing period: October 2026
- Form ADV filing dated: June 1, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/288712
- AdvisorCensus page: https://advisorcensus.com/firm/prime-capital-financial-overland-park-ks-288712

## Quick answers

**How is Prime Capital Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Prime Capital Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees; other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Prime Capital Financial located?**
Prime Capital Financial's principal office is in Overland Park, KS, according to its Form ADV; the July 2026 filing also lists 76 other offices (Schedule D, Section 1.F).

**Is Prime Capital Financial registered with the SEC or a state?**
Prime Capital Financial is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 288712.

**How much does Prime Capital Financial manage?**
Prime Capital Financial reports $39,139,607,871 in regulatory assets under management in its Form ADV filing dated June 1, 2026 (50% discretionary).

**How have Prime Capital Financial's assets and staff changed since 2021?**
In the Form ADV data for Prime Capital Financial: Regulatory assets under management: $12,483,171,700 in the October 2021 data and $39,139,607,871 in the October 2026 data, up 214%. Total employees: 178 in October 2021 and 460 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Prime Capital Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (16,558); high net worth individuals (5,571); pension and profit sharing plans (but not the plan participants or government pension plans) (1,378).

**Which custodians does Prime Capital Financial use?**
Prime Capital Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Management Trust Company as a custodian holding 10% or more of its separately managed account assets.

**Does Prime Capital Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/288712

**What changed in Prime Capital Financial's recent Form ADV filings?**
In the July 2026 filing data: Employees performing advisory functions went from 266 to 261. Changed its office addresses in Tampa, FL. Added an office in Farmington, CT. No longer lists an office in Slidell, LA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees
- Other

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Management Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $39,139,607,871
- Discretionary: $19,555,132,692
- Non-discretionary: $19,584,475,179

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 16,558 | $5,837,694,883 |
| High net worth individuals | 5,571 | $12,981,463,331 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $1,804,403,050 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1,378 | $17,733,623,037 |
| Charitable organizations | 75 | $43,463,340 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 382 | $738,960,230 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
- Other

### Firm details
- Registered since: 2017 (9 years)
- Employees: 460 total, 261 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Albuquerque, NM
- Asheville, NC
- Austin, TX
- Batesville, IN
- Baton Rouge, LA
- Bethesda, MD
- Boerne, TX
- Center Valley, PA
- Charleston, SC
- Charlotte, NC
- Clayton, NC
- Columbus, IN
- Concord, CA
- Cornelius, NC
- Costa Mesa, CA
- Dallas, TX
- Daytona Beach, FL
- Destin, FL
- Duluth, GA
- Encino, CA
- Fargo, ND
- Farmington, CT
- Fayetteville, AR
- Flower Mound, TX
- Folsom, CA
- Fort Worth, TX
- Franklin, TN
- Fresno, CA
- Germantown, TN
- Greenwood Village, CO
- Hammond, LA
- Hiawatha, IA
- Houston, TX
- Jacksonville, FL
- Little Rock, AR
- Los Angeles, CA
- Mandeville, LA
- Manhattan, KS
- Marlton, NJ
- Memphis, TN
- Metairie, LA
- Midvale, UT
- Milford, CT
- Mooresville, NC
- New York, NY
- Omaha, NE
- Panama City Beach, FL
- Paramus, NJ
- Pasadena, CA
- Pensacola, FL
- Plymouth Meeting, PA
- Pompano Beach, FL
- Raleigh, NC
- Reno, NV
- Richmond, VA
- Roseville, CA
- Royal Oak, MI
- Salisbury, NC
- San Antonio, TX
- San Diego, CA
- Sioux Falls, SD
- Spanish Fort, AL
- Springfield, MO
- Stamford, CT
- Swansea, IL
- Tallahassee, FL
- Tampa, FL
- Walnut Creek, CA
- Watkinsville, GA
- Wayzata, MN
- West Hartford, CT
- West Palm Beach, FL
- White Plains, NY
- Wichita, KS
- Wilmington, DE
- Winter Park, FL

### Websites listed on Form ADV (Item 1.I)
- 2020fa.com
- 2020fasandiego.com
- bradshawrogers.com
- burnsestateplanning.com
- cornerstoneway.com
- cornerstoneway.com/MAXIMIZING-YOUR-INCOME
- earthequityadvisors.com
- faceboook.com/2020OrangeCounty
- financeinsights.net/Y1lxs6X3NClw5w
- financeinsights.net/rBmziwV6NUXYK7
- finleyrobinson.com
- info.primefinancial.com/charlotte
- info.primefinancial.com/clayton-nc
- info.primefinancial.com/fargo
- info.primefinancial.com/felix-kwan
- info.primefinancial.com/houston
- info.primefinancial.com/los-angeles
- info.primefinancial.com/los-angeles-hnw
- info.primefinancial.com/los-angeles-scpmg
- info.primefinancial.com/raleigh
- info.primefinancial.com/ridgewood
- info.primefinancial.com/the-stonnington-group-pasadena-california
- leonardsimpsonwealthadvisor.com
- libertywealthadvisors.com
- motherlodewealth.com
- pages.qualifiedplanadvisors.com/JASEN-MANGRUM-QUALIFIED-PLAN-ADVISORS-RESOURCES
- pages.qualifiedplanadvisors.com/JOHN-DEERE-RESOURCE-CENTER
- pages.qualifiedplanadvisors.com/MANA-FINANCIAL-RESOURCE-CENTER
- pages.qualifiedplanadvisors.com/karls-401k-resources-center
- pages.qualifiedplanadvisors.com/qualified-plan-advisors-fiduciary-summit-denver
- pages.qualifiedplanadvisors/JERRYS_RESOURCES_PAGES
- pages.qualifiedplanadvisors/SEKISUI-FINANCIAL-RESOURCE-CENTER
- pauljarvis.com
- primecapitallosangeles.com
- primeclaritywealth.com
- primefinancial.com
- primefinancial.com/disclosure
- primefinancial.com/events/401k-day-run
- primefinancial.com/family-office
- primefinancial.com/retirement-plan-consulting
- primefinancial.com/tax-advisory
- primefinancial.com/team
- primefinancial.com/the-2020-group
- primefinancial.com/white-plains
- primefinancialbarns.com
- primefinancialbayarea.com
- primefinancialcedarrapids.com
- primefinancialcharleston.com
- primefinancialclayton.com
- primefinancialct.com
- primefinancialdallas.com
- primefinancialdc.com
- primefinancialdenver.com
- primefinancialfargo.com
- primefinancialharrish.com
- primefinancialkoenig.com
- primefinanciallaing.com
- primefinanciallisa.com
- primefinanciallittlerock.com
- primefinancialmcatee.com
- primefinancialmidsouth.com
- primefinancialmidwest.com
- primefinancialnorthtexas.com
- primefinancialnwa.com
- primefinancialozarks.com
- primefinancialpayton.com
- primefinancialpeterson.com
- primefinancialprestwood.com
- primefinancialsa.com
- primefinancialschmidt.com
- primefinancialsfsd.com
- primefinancialtampa.com
- primefinancialterrilewis.com
- primefinancialwichita.com
- sustainableinvestorbook.com
- swmllc.com
- unapologetically-jen.com
- web.cvent.com/EVENT/B8C233ED-8c28-4624-8865-10D05E3C018E/SUMMARY
- web.cvent.com/event/1ba0fc4f-cd15-40d1-96f2-53173cb034e8
- Facebook @2020FinancialAdvisers
- Facebook @2020Sacramento
- Facebook @ClearPictureFinancial
- Facebook @ClearPictureFinancialWichita
- Facebook @ERICSHOENFELDPCIA
- Facebook @EarthEquityAdvisors
- Facebook @LibertyWealthAdvisorsLLC
- Facebook @PCFCarolinas
- Facebook @PCIALR
- Facebook @PCIANWA
- Facebook @PierAdvisors
- Facebook @PrimeCapitalFinancial
- Facebook @TheCornerstoneWay
- Facebook @bradshawrogersfp
- Facebook @motherlodewealth
- Facebook @primecapitalfinancialmidwest
- Facebook @primecapitalfinancialntx
- Facebook @primecapitalfinancialozarks
- Facebook @primefinancialdenver
- Facebook facebook.com
- LinkedIn @BURNS-ESTATE-PLANNING-WEALTH-ADVISORS
- LinkedIn @EARTHEQUITY
- LinkedIn @20-20-financial-advisers-of-houston-tx-llc
- LinkedIn @20-20-financial-advisers-of-san-diego-ca-palmer
- LinkedIn @2020-fa-orange-county
- LinkedIn @2020-financial-advisers-of-san-diego-ca-llc
- LinkedIn @2020fa
- LinkedIn @clear-picture-financial
- LinkedIn @clearpicturefinancialwichita
- LinkedIn @pcfcarolinas
- LinkedIn @prime-capital-financial-bethesda
- LinkedIn @prime-capital-financial-denver
- LinkedIn @primecapitalfinancial
- LinkedIn @primecapitalfinancialofozarks
- X @2020CostaMesa
- X @2020FinAdv
- X @ClearPictureFin
- X @EarthEquityAdv
- X @FF4LEducation
- X @PrimeCapitalFin
- YouTube @2020FA_Sacramento
- YouTube @BradshawRogers
- YouTube @CSretirement
- YouTube @EarthEquityAdvisors
- YouTube @FinancialFitnessForLife
- YouTube @PFA
- YouTube @PractitionersBrief
- YouTube @Prime-Capital-Financial
- YouTube @PrimeCapitalRetirement
- YouTube @burnsestateplanning
- YouTube @clearpicturefinancial662
- YouTube @jarvisplan
- YouTube @melerowealthplanning
- YouTube @pciaozarks
- YouTube @primefinancialbethesda
- YouTube @robertmassa9134
- YouTube @theinvestornick

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $12,483,171,700 | 178 | September 30, 2021 |
| October 2022 | $17,312,792,748 | 276 | September 8, 2022 |
| October 2023 | $16,687,174,483 | 329 | August 30, 2023 |
| October 2024 | $24,362,866,552 | 353 | September 3, 2024 |
| October 2025 | $30,111,066,570 | 387 | June 6, 2025 |
| October 2026 | $39,139,607,871 | 460 | June 1, 2026 |

Regulatory assets under management: $12,483,171,700 in the October 2021 data and $39,139,607,871 in the October 2026 data, up 214%.
Total employees: 178 in October 2021 and 460 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Employees performing advisory functions went from 266 to 261.
- Changed its office addresses in Tampa, FL.
- Added an office in Farmington, CT.
- No longer lists an office in Slidell, LA.

### April 2026
- No longer lists the business name Financial Network Limited.
- No longer lists the business name Longer Financial.
- Added the business name Bradshaw Rogers Financial Partners, Inc..
- Employees performing advisory functions went from 245 to 266.
- Regulatory assets under management went from $30,111,066,570 to $39,139,607,871 (+30%).
- Added an office in Center Valley, PA.
- Added an office in Fresno, CA.
- Added an office in Jacksonville, FL.
- Added an office in Plymouth Meeting, PA.
- Added an office in Salisbury, NC.
- Updated its list of owners and control persons (Schedule A).

### February 2026
- Updated its list of owners and control persons (Schedule A).

### January 2026
- Added the business name Prime Capital Tax Advisory.
- Employees performing advisory functions went from 239 to 245.
- Changed its office addresses in Asheville, NC.
- Changed its office addresses in Charlotte, NC.
- Changed its office addresses in Houston, TX.
- Changed its office addresses in Marlton, NJ.
- Changed its office addresses in Raleigh, NC.
- Changed its office addresses in Walnut Creek, CA.
- Added an office in Fort Worth, TX.
- Added an office in Los Angeles, CA.
- Added an office in West Hartford, CT.
- Added an office in White Plains, NY.
- No longer lists an office in Cardiff, CA.
- No longer lists an office in Encino, CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Prime Capital Financial (CRD 288712): Form ADV filing data as of October 2026.