# Primary

> Primary is an SEC-registered investment advisory firm in New South Wales, Australia, registered since 2025, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.

- CRD: 336814
- Filed as: PRIMARY
- Legal name: Primary Operations Inc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New South Wales, Australia
- Filing period: October 2026
- Form ADV filing dated: March 19, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/336814
- AdvisorCensus page: https://advisorcensus.com/firm/primary-new-south-wales-336814

## Quick answers

**How is Primary compensated?**
On its Form ADV (Item 5.E, October 2026), Primary reports these compensation arrangements: a percentage of assets under its management.

**How much does Primary charge?**
Its Form ADV Part 2A brochure dated March 19, 2026 states: Up to $5,000,000: 0.3% a year; $5,000,001 to $25,000,000: 0.25% a year; $25,000,001 to $50,000,000: 0.2% a year; Above $50,000,000: 0.15% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Primary located?**
Primary's principal office is in New South Wales, Australia, according to its Form ADV.

**Is Primary registered with the SEC or a state?**
Primary is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 336814.

**How much does Primary manage?**
Primary reports $0 in regulatory assets under management in its Form ADV filing dated March 19, 2026.

**Does Primary report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/336814

**Does Primary state an account minimum?**
Its Form ADV Part 2A brochure dated March 19, 2026 says: "The minimum investment required to open and maintain an account is $500,000."

**What changed in Primary's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 1.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 19, 2026)

- Up to $5,000,000: 0.3% a year
- $5,000,001 to $25,000,000: 0.25% a year
- $25,000,001 to $50,000,000: 0.2% a year
- Above $50,000,000: 0.15% a year

> Tiered Fee Schedule Assets Under Management Fee $0-$5,000,000 0.30% $5,000,001-$25,000,000 0.25% $25,000,001-$50,000,000 0.20% $50,000,000+ 0.15%

- Account minimum: $500,000

> The minimum investment required to open and maintain an account is $500,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $0
- Discretionary: $0
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | Not reported |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2025 (1 year)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: Yes
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- primary.tech
- LinkedIn @primaryco
- X @primaryau

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 1.

### December 2025
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Primary (CRD 336814): Form ADV filing data as of October 2026.