{
  "crd_number": 336814,
  "slug": "primary-new-south-wales-336814",
  "primary_business_name": "PRIMARY",
  "legal_name": "PRIMARY OPERATIONS INC",
  "dbas": [],
  "city": "New South Wales",
  "state": null,
  "country": "Australia",
  "cbsa_code": null,
  "metro": null,
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2025-08-06",
  "years_registered": 1,
  "period": "2026-10-01",
  "filing_date": "2026-03-19",
  "carried_forward": false,
  "raum_total": 0.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": null,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [],
  "websites": [
    "https://linkedin.com/company/primaryco",
    "https://primary.tech",
    "https://twitter.com/primaryau"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/336814",
  "city_as_filed": "NEW SOUTH WALES",
  "url": "https://advisorcensus.com/firm/primary-new-south-wales-336814",
  "display_name": "Primary",
  "summary": "Primary is an SEC-registered investment advisory firm in New South Wales, Australia, registered since 2025, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 19, 2026.",
  "citation": "AdvisorCensus. Primary (CRD 336814): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Primary compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Primary reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does Primary charge?",
      "a": "Its Form ADV Part 2A brochure dated March 19, 2026 states: Up to $5,000,000: 0.3% a year; $5,000,001 to $25,000,000: 0.25% a year; $25,000,001 to $50,000,000: 0.2% a year; Above $50,000,000: 0.15% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Primary located?",
      "a": "Primary's principal office is in New South Wales, Australia, according to its Form ADV."
    },
    {
      "q": "Is Primary registered with the SEC or a state?",
      "a": "Primary is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 336814."
    },
    {
      "q": "How much does Primary manage?",
      "a": "Primary reports $0 in regulatory assets under management in its Form ADV filing dated March 19, 2026."
    },
    {
      "q": "Does Primary report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/336814"
    },
    {
      "q": "Does Primary state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 19, 2026 says: \"The minimum investment required to open and maintain an account is $500,000.\""
    },
    {
      "q": "What changed in Primary's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 3 to 1."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 3 to 1."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Newly registered with the SEC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 19, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $5,000,000",
        "rate": "0.3%"
      },
      {
        "band": "$5,000,001 to $25,000,000",
        "rate": "0.25%"
      },
      {
        "band": "$25,000,001 to $50,000,000",
        "rate": "0.2%"
      },
      {
        "band": "Above $50,000,000",
        "rate": "0.15%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $5,000,000: 0.3% a year",
          "$5,000,001 to $25,000,000: 0.25% a year",
          "$25,000,001 to $50,000,000: 0.2% a year",
          "Above $50,000,000: 0.15% a year"
        ],
        "quotes": [
          "Tiered Fee Schedule\nAssets Under Management Fee\n$0-$5,000,000 0.30%\n$5,000,001-$25,000,000 0.25%\n$25,000,001-$50,000,000 0.20%\n$50,000,000+ 0.15%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000"
        ],
        "quotes": [
          "The minimum investment required to open and maintain an account is $500,000."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 5000000.0,
          "rate_pct": 0.3
        },
        {
          "min": 5000001.0,
          "max": 25000000.0,
          "rate_pct": 0.25
        },
        {
          "min": 25000001.0,
          "max": 50000000.0,
          "rate_pct": 0.2
        },
        {
          "min": 50000000.0,
          "max": null,
          "rate_pct": 0.15
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Tiered Fee Schedule\nAssets Under Management Fee\n$0-$5,000,000 0.30%\n$5,000,001-$25,000,000 0.25%\n$25,000,001-$50,000,000 0.20%\n$50,000,000+ 0.15%",
      "The minimum investment required to open and maintain an account is $500,000."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/primary-new-south-wales-336814.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": null,
      "fewer_than_5": true,
      "raum": null
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/336814",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}