# Potentia Wealth

> Potentia Wealth is an SEC-registered investment advisory firm in San Jose, CA, registered since 2024, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 329135
- Filed as: POTENTIA WEALTH
- Legal name: Potentia RIA, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Jose, CA
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/329135
- AdvisorCensus page: https://advisorcensus.com/firm/potentia-wealth-san-jose-ca-329135

## Quick answers

**How is Potentia Wealth compensated?**
On its Form ADV (Item 5.E, October 2026), Potentia Wealth reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**What does Potentia Wealth's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Potentia Wealth located?**
Potentia Wealth's principal office is in San Jose, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Potentia Wealth registered with the SEC or a state?**
Potentia Wealth is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 329135.

**How much does Potentia Wealth manage?**
Potentia Wealth reports $569,095,699 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Potentia Wealth's assets and staff changed since 2024?**
In the Form ADV data for Potentia Wealth: Regulatory assets under management: $309,930,534 in the October 2024 data and $569,095,699 in the October 2026 data, up 84%. Total employees: 14 in October 2024 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Potentia Wealth serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (392); individuals (other than high net worth individuals) (330); corporations or other businesses not listed above (6).

**Which custodians does Potentia Wealth use?**
Potentia Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Potentia Wealth report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329135

**What changed in Potentia Wealth's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 8 to 7. Regulatory assets under management went from $485,539,198 to $569,095,699 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it)

> Clients pay an annual advisory fee in advance on a quarterly basis between 2.0% and 0.6%. The investment management fee charged is subject to negotiation with each client based on the client’s characteristics and may differ from client to client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $569,095,699
- Discretionary: $569,095,699
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 330 | $80,851,382 |
| High net worth individuals | 392 | $452,965,966 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 2 | $256,389 |
| Charitable organizations | 1 | $146,875 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 6 | $34,875,087 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2024 (2 years)
- Employees: 16 total, 7 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, FL, NY, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Stockton, CA

### Websites listed on Form ADV (Item 1.I)
- potentiawealth.com
- Facebook @PotentiaWealth
- Instagram @potentia_wealth
- LinkedIn @potentia-wealth
- YouTube @potentiawealth7585

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $309,930,534 | 14 | July 24, 2024 |
| October 2025 | $485,539,198 | 14 | May 14, 2025 |
| October 2026 | $569,095,699 | 16 | March 31, 2026 |

Regulatory assets under management: $309,930,534 in the October 2024 data and $569,095,699 in the October 2026 data, up 84%.
Total employees: 14 in October 2024 and 16 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 8 to 7.
- Regulatory assets under management went from $485,539,198 to $569,095,699 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Potentia Wealth (CRD 329135): Form ADV filing data as of October 2026.