{
  "crd_number": 106111,
  "slug": "portfolio-advisors-inc-fresno-ca-106111",
  "primary_business_name": "PORTFOLIO ADVISORS, INC.",
  "legal_name": "PORTFOLIO ADVISORS, INC.",
  "dbas": [],
  "city": "Fresno",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "23420",
  "metro": {
    "cbsa_code": "23420",
    "common_name": "Fresno",
    "msa_name": "Fresno, CA",
    "path": "/advisors/ca/fresno"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1991-02-01",
  "years_registered": 35,
  "period": "2026-10-01",
  "filing_date": "2026-03-10",
  "carried_forward": false,
  "raum_total": 261154540.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 261154540.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 4,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 1388193.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 61714112.0,
      "count": 158
    },
    "pension_profit_sharing": {
      "raum": 1177935.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 196874300.0,
      "count": 80
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "OR",
    "TX",
    "WA"
  ],
  "websites": [
    "https://facebook.com/PortAdvisors?mibextid=LQQJ4d",
    "https://g.page/r/CWflSvbri2PDEBM/review",
    "https://instagram.com/portadvisors?igsh=MTNiYzNiMzkwZA%3D%3D",
    "https://linkedin.com/company/15391054",
    "https://portadvisors.com",
    "https://youtube.com/channel/UCZaTzfUbPvKFKcT3YxEcAAg"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106111",
  "city_as_filed": "FRESNO",
  "url": "https://advisorcensus.com/firm/portfolio-advisors-inc-fresno-ca-106111",
  "display_name": "Portfolio Advisors, Inc.",
  "summary": "Portfolio Advisors, Inc. is an SEC-registered investment advisory firm in Fresno, CA, registered since 1991, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 10, 2026.",
  "citation": "AdvisorCensus. Portfolio Advisors, Inc. (CRD 106111): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Portfolio Advisors, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Portfolio Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Portfolio Advisors, Inc. located?",
      "a": "Portfolio Advisors, Inc.'s principal office is in Fresno, CA, according to its Form ADV."
    },
    {
      "q": "Is Portfolio Advisors, Inc. registered with the SEC or a state?",
      "a": "Portfolio Advisors, Inc. is an SEC-registered investment advisory firm, registered since 1991. Status as filed: Approved. CRD 106111."
    },
    {
      "q": "How much does Portfolio Advisors, Inc. manage?",
      "a": "Portfolio Advisors, Inc. reports $261,154,540 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (0% discretionary)."
    },
    {
      "q": "How have Portfolio Advisors, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Portfolio Advisors, Inc.: Regulatory assets under management: $205,010,504 in the October 2021 data and $261,154,540 in the October 2026 data, up 27%. Total employees: 6 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Portfolio Advisors, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (158); high net worth individuals (80)."
    },
    {
      "q": "Which custodians does Portfolio Advisors, Inc. use?",
      "a": "Portfolio Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Portfolio Advisors, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106111"
    },
    {
      "q": "What changed in Portfolio Advisors, Inc.'s recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 5 to 4. Regulatory assets under management went from $224,251,297 to $261,154,540 (+16%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 205010504.0,
      "total_employees": 6,
      "filing_date": "2021-02-26"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 236251628.0,
      "total_employees": 6,
      "filing_date": "2022-03-10"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 196750557.0,
      "total_employees": 5,
      "filing_date": "2023-08-21"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 206237451.0,
      "total_employees": 6,
      "filing_date": "2024-05-01"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 224251297.0,
      "total_employees": 7,
      "filing_date": "2025-06-25"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 261154540.0,
      "total_employees": 7,
      "filing_date": "2026-03-10"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 5 to 4.",
        "Regulatory assets under management went from $224,251,297 to $261,154,540 (+16%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/portfolio-advisors-inc-fresno-ca-106111.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 158,
      "fewer_than_5": false,
      "raum": 61714112.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 80,
      "fewer_than_5": false,
      "raum": 196874300.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 1177935.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 1388193.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106111",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}