# Popular Asset Management

> Popular Asset Management is an SEC-registered investment advisory firm in San Juan, PR, registered since 2021, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 25, 2026.

- CRD: 313653
- Filed as: POPULAR ASSET MANAGEMENT
- Legal name: Popular Asset Management LLC
- Also doing business as: POPULAR ASSET MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Juan, PR
- Filing period: October 2026
- Form ADV filing dated: September 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/313653
- AdvisorCensus page: https://advisorcensus.com/firm/popular-asset-management-san-juan-pr-313653

## Quick answers

**How is Popular Asset Management compensated?**
On its Form ADV (Item 5.E, October 2026), Popular Asset Management reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Popular Asset Management located?**
Popular Asset Management's principal office is in San Juan, PR, according to its Form ADV.

**Is Popular Asset Management registered with the SEC or a state?**
Popular Asset Management is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 313653.

**How much does Popular Asset Management manage?**
Popular Asset Management reports $3,711,499,806 in regulatory assets under management in its Form ADV filing dated September 25, 2026 (46% discretionary).

**How have Popular Asset Management's assets and staff changed since 2021?**
In the Form ADV data for Popular Asset Management: Regulatory assets under management: $2,162,300,000 in the October 2021 data and $3,711,499,806 in the October 2026 data, up 72%. Total employees: 9 in October 2021 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Popular Asset Management serve?**
By number of clients on Form ADV Item 5.D: investment companies (4); pooled investment vehicles (other than investment companies and business development companies) (1).

**Which custodians does Popular Asset Management use?**
Popular Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., JPMorgan Chase Bank, National Association and The Northern Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does Popular Asset Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/313653

**What changed in Popular Asset Management's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 8 to 13. Regulatory assets under management went from $2,875,694,583 to $3,711,499,806 (+29%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- JPMorgan Chase Bank, National Association
- The Northern Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,711,499,806
- Discretionary: $1,717,555,870
- Non-discretionary: $1,993,943,936

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 0 | Not reported |
| High net worth individuals | 0 | Not reported |
| Banking or thrift institutions | Fewer than 5 | $1,993,943,936 |
| Investment companies | 4 | $1,477,998,650 |
| Pooled investment vehicles (other than investment companies and business development companies) | 1 | $111,501,289 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $7,033,734 |
| Charitable organizations | Fewer than 5 | $14,802,753 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $106,219,444 |

### Advisory services (Item 5.G)
- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2021 (5 years)
- Employees: 15 total, 13 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: PR
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- popularfunds.com/the-adviser

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,162,300,000 | 9 | July 13, 2021 |
| October 2022 | $2,289,600,000 | 10 | July 21, 2022 |
| October 2023 | $1,845,101,885 | 11 | September 14, 2023 |
| October 2024 | $2,106,631,943 | 11 | July 17, 2024 |
| October 2025 | $2,875,694,583 | 13 | April 11, 2025 |
| October 2026 | $3,711,499,806 | 15 | September 25, 2026 |

Regulatory assets under management: $2,162,300,000 in the October 2021 data and $3,711,499,806 in the October 2026 data, up 72%.
Total employees: 9 in October 2021 and 15 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 8 to 13.
- Regulatory assets under management went from $2,875,694,583 to $3,711,499,806 (+29%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Popular Asset Management (CRD 313653): Form ADV filing data as of October 2026.