# Poehling Capital Management, Inc.

> Poehling Capital Management, Inc. is an SEC-registered investment advisory firm in Madison, WI, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 10, 2026.

- CRD: 131668
- Filed as: POEHLING CAPITAL MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Madison, WI
- Filing period: October 2026
- Form ADV filing dated: February 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/131668
- AdvisorCensus page: https://advisorcensus.com/firm/poehling-capital-management-inc-madison-wi-131668

## Quick answers

**How is Poehling Capital Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Poehling Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; commissions.

**How much does Poehling Capital Management, Inc. charge?**
Its Form ADV Part 2A brochure dated February 10, 2026 states: Up to $500,000: 1.25% a year; $500,000 to $1,000,000: 1.1% a year; $1,000,000 to $2,000,000: 1% a year; $2,000,000 to $5,000,000: 0.85% a year; $5,000,000 to $10,000,000: 0.7% a year; Above $10,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Poehling Capital Management, Inc. located?**
Poehling Capital Management, Inc.'s principal office is in Madison, WI, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Poehling Capital Management, Inc. registered with the SEC or a state?**
Poehling Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 131668.

**How much does Poehling Capital Management, Inc. manage?**
Poehling Capital Management, Inc. reports $591,270,000 in regulatory assets under management in its Form ADV filing dated February 10, 2026 (100% discretionary).

**How have Poehling Capital Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Poehling Capital Management, Inc.: Regulatory assets under management: $316,129,230 in the October 2021 data and $591,270,000 in the October 2026 data, up 87%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Poehling Capital Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (261); high net worth individuals (162); charitable organizations (6).

**Which custodians does Poehling Capital Management, Inc. use?**
Poehling Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab as a custodian holding 10% or more of its separately managed account assets.

**Does Poehling Capital Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/131668

**Does Poehling Capital Management, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 10, 2026 says: "PCM generally requires a minimum account size of $250,000 for its core discretionary investment management services."

**What changed in Poehling Capital Management, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $489,280,000 to $591,270,000 (+21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated February 10, 2026)

- Up to $500,000: 1.25% a year
- $500,000 to $1,000,000: 1.1% a year
- $1,000,000 to $2,000,000: 1% a year
- $2,000,000 to $5,000,000: 0.85% a year
- $5,000,000 to $10,000,000: 0.7% a year
- Above $10,000,000: 0.5% a year

> PCM’s fee schedule, which is negotiable, is as follows: Assets Under Management Annual Fee Rate First $500,000 1.25% Next $500,000 1.10% Next $1,000,000 1.00% Next $3,000,000 0.85% Next $5,000,000 0.70% Above $10,000,000 0.50%

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> PCM generally requires a minimum account size of $250,000 for its core discretionary investment management services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $591,270,000
- Discretionary: $591,270,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 261 | $130,837,271 |
| High net worth individuals | 162 | $437,227,954 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 6 | $7,250,931 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 6 | $15,953,844 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2004 (22 years)
- Employees: 6 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, FL, IL, MN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the March 2026 filing
- Onalaska, WI

### Websites listed on Form ADV (Item 1.I)
- poehlingcapital.com
- x.poehling.com
- Facebook @Poehling-Capital-Management
- LinkedIn @poehling-capital-management

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $316,129,230 | 5 | May 3, 2021 |
| October 2022 | $381,270,957 | 5 | March 4, 2022 |
| October 2023 | $338,093,976 | 5 | March 28, 2023 |
| October 2024 | $416,091,073 | 5 | July 19, 2024 |
| October 2025 | $489,280,000 | 5 | March 10, 2025 |
| October 2026 | $591,270,000 | 6 | February 10, 2026 |

Regulatory assets under management: $316,129,230 in the October 2021 data and $591,270,000 in the October 2026 data, up 87%.
Total employees: 5 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $489,280,000 to $591,270,000 (+21%).

### February 2026
- Registered or notice-filed in CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Poehling Capital Management, Inc. (CRD 131668): Form ADV filing data as of October 2026.