# PMD Advisory

> PMD Advisory is an SEC-registered investment advisory firm in Hoover, AL, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 159443
- Filed as: PMD ADVISORY
- Legal name: People Make the Difference, Inc.
- Also doing business as: PEOPLE MAKE THE DIFFERENCE, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Hoover, AL
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/159443
- AdvisorCensus page: https://advisorcensus.com/firm/pmd-advisory-hoover-al-159443

## Quick answers

**How is PMD Advisory compensated?**
On its Form ADV (Item 5.E, October 2026), PMD Advisory reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**What does PMD Advisory's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is PMD Advisory located?**
PMD Advisory's principal office is in Hoover, AL, according to its Form ADV.

**Is PMD Advisory registered with the SEC or a state?**
PMD Advisory is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 159443.

**How much does PMD Advisory manage?**
PMD Advisory reports $111,641,308 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (81% discretionary).

**How have PMD Advisory's assets and staff changed since 2023?**
In the Form ADV data for PMD Advisory: Regulatory assets under management: $118,182,485 in the October 2023 data and $111,641,308 in the October 2026 data, down 6%. Total employees: 4 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does PMD Advisory serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (17).

**Which custodians does PMD Advisory use?**
PMD Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does PMD Advisory report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159443

**Does PMD Advisory state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory."

**What changed in PMD Advisory's recent Form ADV filings?**
In the April 2026 filing data: Added the business name People Make the Difference, Inc..

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it)

> PMD Advisory’s fees range from .50% to 2.00% annually. Fees are negotiable based on the complexity of your situation as well as the amount and composition of your account assets.

- Account minimum: $25,000

> PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory.

- Minimum annual fee: $1,000

> There is a minimum annual fee of $1,000, although exceptions may be granted to this minimum fee based on your history and relationship with the firm

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $111,641,308
- Discretionary: $90,747,297
- Non-discretionary: $20,894,011

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 93 | $14,917,142 |
| High net worth individuals | 37 | $40,814,271 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 17 | $55,909,895 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2023 (3 years)
- Employees: 7 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, GA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- pmdadvisory.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $118,182,485 | 4 | March 30, 2023 |
| October 2024 | $139,334,092 | 4 | March 29, 2024 |
| October 2025 | $104,396,804 | 6 | April 17, 2025 |
| October 2026 | $111,641,308 | 7 | March 31, 2026 |

Regulatory assets under management: $118,182,485 in the October 2023 data and $111,641,308 in the October 2026 data, down 6%.
Total employees: 4 in October 2023 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Added the business name People Make the Difference, Inc..

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. PMD Advisory (CRD 159443): Form ADV filing data as of October 2026.