{
  "crd_number": 159443,
  "slug": "pmd-advisory-hoover-al-159443",
  "primary_business_name": "PMD ADVISORY",
  "legal_name": "PEOPLE MAKE THE DIFFERENCE, INC.",
  "dbas": [
    "PEOPLE MAKE THE DIFFERENCE, INC."
  ],
  "city": "Hoover",
  "state": "AL",
  "country": "United States",
  "cbsa_code": "13820",
  "metro": {
    "cbsa_code": "13820",
    "common_name": "Birmingham",
    "msa_name": "Birmingham, AL",
    "path": "/advisors/al/birmingham"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-05-01",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2026-03-31",
  "carried_forward": false,
  "raum_total": 111641308.0,
  "raum_discretionary": 90747297.0,
  "raum_non_discretionary": 20894011.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 14917142.0,
      "count": 93
    },
    "pension_profit_sharing": {
      "raum": 55909895.0,
      "count": 17
    },
    "high_net_worth_individuals": {
      "raum": 40814271.0,
      "count": 37
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AL",
    "GA"
  ],
  "websites": [
    "https://pmdadvisory.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/159443",
  "city_as_filed": "HOOVER",
  "url": "https://advisorcensus.com/firm/pmd-advisory-hoover-al-159443",
  "display_name": "PMD Advisory",
  "summary": "PMD Advisory is an SEC-registered investment advisory firm in Hoover, AL, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.",
  "citation": "AdvisorCensus. PMD Advisory (CRD 159443): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is PMD Advisory compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), PMD Advisory reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "What does PMD Advisory's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is PMD Advisory located?",
      "a": "PMD Advisory's principal office is in Hoover, AL, according to its Form ADV."
    },
    {
      "q": "Is PMD Advisory registered with the SEC or a state?",
      "a": "PMD Advisory is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 159443."
    },
    {
      "q": "How much does PMD Advisory manage?",
      "a": "PMD Advisory reports $111,641,308 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (81% discretionary)."
    },
    {
      "q": "How have PMD Advisory's assets and staff changed since 2023?",
      "a": "In the Form ADV data for PMD Advisory: Regulatory assets under management: $118,182,485 in the October 2023 data and $111,641,308 in the October 2026 data, down 6%. Total employees: 4 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does PMD Advisory serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (37); pension and profit sharing plans (but not the plan participants or government pension plans) (17)."
    },
    {
      "q": "Which custodians does PMD Advisory use?",
      "a": "PMD Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does PMD Advisory report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/159443"
    },
    {
      "q": "Does PMD Advisory state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 31, 2026 says: \"PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory.\""
    },
    {
      "q": "What changed in PMD Advisory's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Added the business name People Make the Difference, Inc.."
    }
  ],
  "filing_history": [
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 118182485.0,
      "total_employees": 4,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 139334092.0,
      "total_employees": 4,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 104396804.0,
      "total_employees": 6,
      "filing_date": "2025-04-17"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 111641308.0,
      "total_employees": 7,
      "filing_date": "2026-03-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Added the business name People Make the Difference, Inc.."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 31, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.5% to 2% a year",
    "stated_maximum": null,
    "account_minimum": "$25,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "$1,000",
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "PMD Advisory’s fees range from .50% to 2.00% annually. Fees are negotiable based on the complexity of your situation as well as the amount and composition of your account assets."
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $25,000"
        ],
        "quotes": [
          "PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory."
        ]
      },
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: $1,000"
        ],
        "quotes": [
          "There is a minimum annual fee of $1,000, although exceptions may be granted to this minimum fee based on your history and relationship with the firm"
        ]
      }
    ],
    "quotes": [
      "PMD Advisory’s fees range from .50% to 2.00% annually. Fees are negotiable based on the complexity of your situation as well as the amount and composition of your account assets.",
      "PMD Advisory typically imposes a minimum investment amount of $25,000 to establish an account under management by PMD Advisory.",
      "There is a minimum annual fee of $1,000, although exceptions may be granted to this minimum fee based on your history and relationship with the firm"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/pmd-advisory-hoover-al-159443.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 93,
      "fewer_than_5": false,
      "raum": 14917142.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 37,
      "fewer_than_5": false,
      "raum": 40814271.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 17,
      "fewer_than_5": false,
      "raum": 55909895.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/159443",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}