{
  "crd_number": 167459,
  "slug": "plus-capital-venice-ca-167459",
  "primary_business_name": "PLUS CAPITAL",
  "legal_name": "PLUS CAPITAL MANAGEMENT, L.L.C.",
  "dbas": [],
  "city": "Venice",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "31080",
  "metro": {
    "cbsa_code": "31080",
    "common_name": "Los Angeles",
    "msa_name": "Los Angeles-Long Beach-Anaheim, CA",
    "path": "/advisors/ca/los-angeles"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-06-30",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2026-03-30",
  "carried_forward": false,
  "raum_total": 294153324.0,
  "raum_discretionary": 294153324.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 9,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "pooled_investment_vehicles": {
      "raum": 294153324.0,
      "count": 15
    }
  },
  "compensation_types": [
    "commissions",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "other",
    "portfolio_management_pooled_vehicles"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [],
  "websites": [
    "https://instagram.com/plus.vc",
    "https://linkedin.com/COMPANY/PLUS-CAPITAL",
    "https://pluscapital.com",
    "https://plusvc.medium.com",
    "https://x.com/PLUSVC"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167459",
  "city_as_filed": "VENICE",
  "url": "https://advisorcensus.com/firm/plus-capital-venice-ca-167459",
  "display_name": "Plus Capital",
  "summary": "Plus Capital is an SEC-registered investment advisory firm in Venice, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.",
  "citation": "AdvisorCensus. Plus Capital (CRD 167459): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Commissions",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Plus Capital compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Plus Capital reports these compensation arrangements: a percentage of assets under its management; commissions; performance-based fees."
    },
    {
      "q": "Where is Plus Capital located?",
      "a": "Plus Capital's principal office is in Venice, CA, according to its Form ADV."
    },
    {
      "q": "Is Plus Capital registered with the SEC or a state?",
      "a": "Plus Capital is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 167459."
    },
    {
      "q": "How much does Plus Capital manage?",
      "a": "Plus Capital reports $294,153,324 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary)."
    },
    {
      "q": "How have Plus Capital's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Plus Capital: Regulatory assets under management: $183,440,633 in the October 2023 data and $294,153,324 in the October 2026 data, up 60%. Total employees: 11 in October 2023 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Plus Capital serve?",
      "a": "By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (15)."
    },
    {
      "q": "Does Plus Capital report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/167459"
    },
    {
      "q": "What changed in Plus Capital's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $221,184,670 to $294,153,324 (+33%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": null,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": null,
      "filing_date": "2022-03-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 183440633.0,
      "total_employees": 11,
      "filing_date": "2023-05-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 194642141.0,
      "total_employees": 9,
      "filing_date": "2024-07-02"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 221184670.0,
      "total_employees": 9,
      "filing_date": "2025-03-28"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 294153324.0,
      "total_employees": 9,
      "filing_date": "2026-03-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $221,184,670 to $294,153,324 (+33%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/plus-capital-venice-ca-167459.md",
  "clients": [
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 15,
      "fewer_than_5": false,
      "raum": 294153324.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/167459",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}