{
  "crd_number": 110268,
  "slug": "planning-alternatives-ltd-birmingham-mi-110268",
  "primary_business_name": "PLANNING ALTERNATIVES LTD",
  "legal_name": "PLANNING ALTERNATIVES LTD",
  "dbas": [],
  "city": "Birmingham",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "19820",
  "metro": {
    "cbsa_code": "19820",
    "common_name": "Detroit",
    "msa_name": "Detroit-Warren-Dearborn, MI",
    "path": "/advisors/mi/detroit"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1983-02-02",
  "years_registered": 43,
  "period": "2026-10-01",
  "filing_date": "2026-08-07",
  "carried_forward": false,
  "raum_total": 1541372016.0,
  "raum_discretionary": 1541372016.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 20,
  "advisory_employees": 9,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 8745594.0,
      "count": 3,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 139622557.0,
      "count": 345
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 23422352.0,
      "count": 8
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 1342061448.0,
      "count": 324
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 27520065.0,
      "count": 13
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "GA",
    "IL",
    "MA",
    "MI",
    "NC",
    "NE",
    "NH",
    "OH",
    "OR",
    "TX",
    "VA",
    "WA",
    "WY"
  ],
  "websites": [
    "https://facebook.com/Day-in-a-Canoe-109945134866300",
    "https://facebook.com/PLANNINGALTERNATIVES",
    "https://instagram.com/dayinacanoe",
    "https://linkedin.com/COMPANY/PLANNING-ALTERNATIVES",
    "https://open.spotify.com/show/2WQguGZ0SagVp3mzmEk9rL?nd=1&si=537d20660317481c",
    "https://planningalt.com",
    "https://podcasts.apple.com/us/podcast/day-in-a-canoe-podcast/id1376400571https:",
    "https://tiktok.com/@dayinacanoe",
    "https://youtube.com/channel/UCeLQ7fPeKomf2Qwn5_57qHg",
    "https://youtube.com/channel/UCzFcbitpCLSqIuE_R9Mq60Q"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110268",
  "city_as_filed": "BIRMINGHAM",
  "url": "https://advisorcensus.com/firm/planning-alternatives-ltd-birmingham-mi-110268",
  "display_name": "Planning Alternatives Ltd",
  "summary": "Planning Alternatives Ltd is an SEC-registered investment advisory firm in Birmingham, MI, registered since 1983, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 7, 2026.",
  "citation": "AdvisorCensus. Planning Alternatives Ltd (CRD 110268): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Planning Alternatives Ltd compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Planning Alternatives Ltd reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Planning Alternatives Ltd located?",
      "a": "Planning Alternatives Ltd's principal office is in Birmingham, MI, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Planning Alternatives Ltd registered with the SEC or a state?",
      "a": "Planning Alternatives Ltd is an SEC-registered investment advisory firm, registered since 1983. Status as filed: Approved. CRD 110268."
    },
    {
      "q": "How much does Planning Alternatives Ltd manage?",
      "a": "Planning Alternatives Ltd reports $1,541,372,016 in regulatory assets under management in its Form ADV filing dated August 7, 2026 (100% discretionary)."
    },
    {
      "q": "How have Planning Alternatives Ltd's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Planning Alternatives Ltd: Regulatory assets under management: $1,086,626,640 in the October 2021 data and $1,541,372,016 in the October 2026 data, up 42%. Total employees: 24 in October 2021 and 20 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Planning Alternatives Ltd serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (345); high net worth individuals (324); corporations or other businesses not listed above (13)."
    },
    {
      "q": "Which custodians does Planning Alternatives Ltd use?",
      "a": "Planning Alternatives Ltd's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Planning Alternatives Ltd report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110268"
    },
    {
      "q": "What changed in Planning Alternatives Ltd's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 11 to 9. Regulatory assets under management went from $1,283,122,581 to $1,541,372,016 (+20%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1086626640.0,
      "total_employees": 24,
      "filing_date": "2021-08-10"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1219942741.0,
      "total_employees": 25,
      "filing_date": "2022-09-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1020424265.0,
      "total_employees": 24,
      "filing_date": "2023-03-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1155601417.0,
      "total_employees": 21,
      "filing_date": "2024-09-18"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1283122581.0,
      "total_employees": 24,
      "filing_date": "2025-07-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1541372016.0,
      "total_employees": 20,
      "filing_date": "2026-08-07"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 11 to 9.",
        "Regulatory assets under management went from $1,283,122,581 to $1,541,372,016 (+20%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 7, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "$5,000",
    "planning_fees": [],
    "figures": [
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: $5,000"
        ],
        "quotes": [
          "Minimum Annual Fee $5,000"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": 5000.0,
      "planning": []
    },
    "quotes": [
      "Minimum Annual Fee $5,000"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/planning-alternatives-ltd-birmingham-mi-110268.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 345,
      "fewer_than_5": false,
      "raum": 139622557.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 324,
      "fewer_than_5": false,
      "raum": 1342061448.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 8,
      "fewer_than_5": false,
      "raum": 23422352.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 3,
      "fewer_than_5": true,
      "raum": 8745594.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 13,
      "fewer_than_5": false,
      "raum": 27520065.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110268",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}