# Planguide Financial

> Planguide Financial is an SEC-registered investment advisory firm in Southlake, TX, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 16, 2026.

- CRD: 329089
- Filed as: PLANGUIDE FINANCIAL
- Legal name: Planguide Financial LLC
- Also doing business as: PLANGUIDE FINANCIAL LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Southlake, TX
- Filing period: October 2026
- Form ADV filing dated: June 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/329089
- AdvisorCensus page: https://advisorcensus.com/firm/planguide-financial-southlake-tx-329089

## Quick answers

**How is Planguide Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Planguide Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Planguide Financial charge?**
Its Form ADV Part 2A brochure dated February 4, 2026 states: Flat fee: $500 to $5,000 (creating client financial plans). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Planguide Financial located?**
Planguide Financial's principal office is in Southlake, TX, according to its Form ADV.

**Is Planguide Financial registered with the SEC or a state?**
Planguide Financial is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 329089.

**How much does Planguide Financial manage?**
Planguide Financial reports $277,250,000 in regulatory assets under management in its Form ADV filing dated June 16, 2026 (18% discretionary).

**What types of clients does Planguide Financial serve?**
By number of clients on Form ADV Item 5.D: pension and profit sharing plans (but not the plan participants or government pension plans) (10).

**Which custodians does Planguide Financial use?**
Planguide Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists TIAA-CREF Individual & Institutional Services, LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Planguide Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/329089

**What changed in Planguide Financial's recent Form ADV filings?**
In the July 2026 filing data: Employees performing advisory functions went from 2 to 1.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 4, 2026)

- Flat fee: $500 to $5,000 (creating client financial plans)

> The negotiated fixed rate for creating client financial plans is between $500 and $5,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- TIAA-CREF Individual & Institutional Services, LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $277,250,000
- Discretionary: $50,600,000
- Non-discretionary: $226,650,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 10 | $277,250,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2026 (0 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR, LA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- planguidefinancial.com
- LinkedIn @sumit-gulati-a6544912

## Changes in the filing (last 12 months)

### July 2026
- Employees performing advisory functions went from 2 to 1.

### April 2026
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Planguide Financial (CRD 329089): Form ADV filing data as of October 2026.