# PLAN2THRIVE Financial

> PLAN2THRIVE Financial is an SEC-registered investment advisory firm in Eldridge, IA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 17, 2026.

- CRD: 317005
- Filed as: PLAN2THRIVE FINANCIAL
- Legal name: PLAN2THRIVE Financial, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Eldridge, IA
- Filing period: October 2026
- Form ADV filing dated: February 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/317005
- AdvisorCensus page: https://advisorcensus.com/firm/plan2thrive-financial-eldridge-ia-317005

## Quick answers

**How is PLAN2THRIVE Financial compensated?**
On its Form ADV (Item 5.E, October 2026), PLAN2THRIVE Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does PLAN2THRIVE Financial charge?**
Its Form ADV Part 2A brochure dated February 17, 2026 states: Subscription: $200 a month (Plan Monitoring, Modifying and Updating); Flat fee: $200 a month (On-Going Planning: Plan Monitoring and Updating). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is PLAN2THRIVE Financial located?**
PLAN2THRIVE Financial's principal office is in Eldridge, IA, according to its Form ADV.

**Is PLAN2THRIVE Financial registered with the SEC or a state?**
PLAN2THRIVE Financial is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 317005.

**How much does PLAN2THRIVE Financial manage?**
PLAN2THRIVE Financial reports $147,546,146 in regulatory assets under management in its Form ADV filing dated February 17, 2026 (92% discretionary).

**How have PLAN2THRIVE Financial's assets and staff changed since 2025?**
In the Form ADV data for PLAN2THRIVE Financial: Regulatory assets under management: $119,274,500 in the October 2025 data and $147,546,146 in the October 2026 data, up 24%. Total employees: 6 in October 2025 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does PLAN2THRIVE Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (197); high net worth individuals (25); charitable organizations (20).

**Which custodians does PLAN2THRIVE Financial use?**
PLAN2THRIVE Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Funds, John Hancock and SEI Private Trust Co as custodians holding 10% or more of its separately managed account assets.

**Does PLAN2THRIVE Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/317005

**What changed in PLAN2THRIVE Financial's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $119,274,500 to $147,546,146 (+24%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 17, 2026)

- Subscription: $200 a month (Plan Monitoring, Modifying and Updating)

> The fixed rate for On-Going Planning: Plan Monitoring and Updating is up to $200 per month.

- Flat fee: $200 a month (On-Going Planning: Plan Monitoring and Updating)

> The fixed rate for On-Going Planning: Plan Monitoring and Updating is up to $200 per month.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- American Funds
- John Hancock
- SEI Private Trust Co

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $147,546,146
- Discretionary: $136,331,449
- Non-discretionary: $11,214,697

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 197 | $56,375,981 |
| High net worth individuals | 25 | $72,181,802 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $11,214,697 |
| Charitable organizations | 20 | $7,773,666 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2025 (1 year)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IA, IL, NE, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- plan2thrivefs.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $119,274,500 | 6 | June 12, 2025 |
| October 2026 | $147,546,146 | 4 | February 17, 2026 |

Regulatory assets under management: $119,274,500 in the October 2025 data and $147,546,146 in the October 2026 data, up 24%.
Total employees: 6 in October 2025 and 4 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $119,274,500 to $147,546,146 (+24%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. PLAN2THRIVE Financial (CRD 317005): Form ADV filing data as of October 2026.