# Plan First Wealth LLC

> Plan First Wealth LLC is an SEC-registered investment advisory firm in New York, NY, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 13, 2026.

- CRD: 289185
- Filed as: PLAN FIRST WEALTH LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: New York, NY
- Filing period: October 2026
- Form ADV filing dated: May 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/289185
- AdvisorCensus page: https://advisorcensus.com/firm/plan-first-wealth-llc-new-york-ny-289185

## Quick answers

**How is Plan First Wealth LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Plan First Wealth LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Plan First Wealth LLC located?**
Plan First Wealth LLC's principal office is in New York, NY, according to its Form ADV.

**Is Plan First Wealth LLC registered with the SEC or a state?**
Plan First Wealth LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 289185.

**How much does Plan First Wealth LLC manage?**
Plan First Wealth LLC reports $140,315,313 in regulatory assets under management in its Form ADV filing dated May 13, 2026 (73% discretionary).

**How have Plan First Wealth LLC's assets and staff changed since 2021?**
In the Form ADV data for Plan First Wealth LLC: Regulatory assets under management: $100,118,658 in the October 2021 data and $140,315,313 in the October 2026 data, up 40%. Total employees: 4 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Plan First Wealth LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (64); individuals (other than high net worth individuals) (32).

**Which custodians does Plan First Wealth LLC use?**
Plan First Wealth LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Betterment Securities, Charles Schwab & Co., Inc. and Novia Global Ltd as custodians holding 10% or more of its separately managed account assets.

**Does Plan First Wealth LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289185

**Does Plan First Wealth LLC state an account minimum?**
Its Form ADV Part 2A brochure dated May 13, 2026 says: "There is an investment minimum of $250,000 across all accounts, which may be waived by PFW at its discretion."

**What changed in Plan First Wealth LLC's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $120,370,038 to $140,315,313 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated May 13, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> There is an investment minimum of $250,000 across all accounts, which may be waived by PFW at its discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Betterment Securities
- Charles Schwab & Co., Inc.
- Novia Global Ltd

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $140,315,313
- Discretionary: $102,372,075
- Non-discretionary: $37,943,238

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 32 | $17,477,768 |
| High net worth individuals | 64 | $122,837,545 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2019 (7 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, CT, FL, MA, NJ, NY, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- planfirstwealth.com
- Facebook @PlanFirstWealth
- Facebook facebook.com
- Instagram @intrepidadviser_pfw
- LinkedIn @plan-first-wealth
- YouTube @planfirstwealth

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $100,118,658 | 4 | September 29, 2021 |
| October 2022 | $131,436,862 | 5 | August 24, 2022 |
| October 2023 | $114,413,521 | 5 | September 8, 2023 |
| October 2024 | $124,891,815 | 3 | July 10, 2024 |
| October 2025 | $120,370,038 | 3 | April 23, 2025 |
| October 2026 | $140,315,313 | 3 | May 13, 2026 |

Regulatory assets under management: $100,118,658 in the October 2021 data and $140,315,313 in the October 2026 data, up 40%.
Total employees: 4 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $120,370,038 to $140,315,313 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Plan First Wealth LLC (CRD 289185): Form ADV filing data as of October 2026.