# Plan Financial

> Plan Financial is an SEC-registered investment advisory firm in Fresno, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

- CRD: 44960
- Filed as: PLAN FINANCIAL
- Legal name: Plan Life & Wealth Management, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Fresno, CA
- Filing period: October 2026
- Form ADV filing dated: March 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/44960
- AdvisorCensus page: https://advisorcensus.com/firm/plan-financial-fresno-ca-44960

## Quick answers

**How is Plan Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Plan Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Plan Financial located?**
Plan Financial's principal office is in Fresno, CA, according to its Form ADV.

**Is Plan Financial registered with the SEC or a state?**
Plan Financial is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 44960.

**How much does Plan Financial manage?**
Plan Financial reports $195,434,083 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

**How have Plan Financial's assets and staff changed since 2021?**
In the Form ADV data for Plan Financial: Regulatory assets under management: $178,919,500 in the October 2021 data and $195,434,083 in the October 2026 data, up 9%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Plan Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (788); pension and profit sharing plans (but not the plan participants or government pension plans) (16); charitable organizations (9).

**Does Plan Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/44960

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $195,434,083
- Discretionary: $194,797,108
- Non-discretionary: $636,975

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 788 | $171,076,927 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 16 | $19,587,911 |
| Charitable organizations | 9 | $4,234,300 |
| Corporations or other businesses not listed above | 4 | $534,945 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2018 (8 years)
- Employees: 6 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- planfinancial.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $178,919,500 | 6 | March 15, 2021 |
| October 2022 | $185,938,462 | 6 | March 16, 2022 |
| October 2023 | $168,413,992 | 6 | March 9, 2023 |
| October 2024 | $170,331,464 | 6 | March 28, 2024 |
| October 2025 | $180,837,833 | 6 | March 21, 2025 |
| October 2026 | $195,434,083 | 6 | March 20, 2026 |

Regulatory assets under management: $178,919,500 in the October 2021 data and $195,434,083 in the October 2026 data, up 9%.
Total employees: 6 in October 2021 and 6 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Plan Financial (CRD 44960): Form ADV filing data as of October 2026.