{
  "crd_number": 44960,
  "slug": "plan-financial-fresno-ca-44960",
  "primary_business_name": "PLAN FINANCIAL",
  "legal_name": "PLAN LIFE & WEALTH MANAGEMENT, INC.",
  "dbas": [],
  "city": "Fresno",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "23420",
  "metro": {
    "cbsa_code": "23420",
    "common_name": "Fresno",
    "msa_name": "Fresno, CA",
    "path": "/advisors/ca/fresno"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2018-03-08",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-03-20",
  "carried_forward": false,
  "raum_total": 195434083.0,
  "raum_discretionary": 194797108.0,
  "raum_non_discretionary": 636975.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 6,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 4234300.0,
      "count": 9
    },
    "individuals": {
      "raum": 171076927.0,
      "count": 788
    },
    "pension_profit_sharing": {
      "raum": 19587911.0,
      "count": 16
    },
    "corporations_other_businesses": {
      "raum": 534945.0,
      "count": 4
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA"
  ],
  "websites": [
    "https://planfinancial.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/44960",
  "city_as_filed": "FRESNO",
  "url": "https://advisorcensus.com/firm/plan-financial-fresno-ca-44960",
  "display_name": "Plan Financial",
  "summary": "Plan Financial is an SEC-registered investment advisory firm in Fresno, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.",
  "citation": "AdvisorCensus. Plan Financial (CRD 44960): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Plan Financial compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Plan Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Plan Financial located?",
      "a": "Plan Financial's principal office is in Fresno, CA, according to its Form ADV."
    },
    {
      "q": "Is Plan Financial registered with the SEC or a state?",
      "a": "Plan Financial is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 44960."
    },
    {
      "q": "How much does Plan Financial manage?",
      "a": "Plan Financial reports $195,434,083 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have Plan Financial's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Plan Financial: Regulatory assets under management: $178,919,500 in the October 2021 data and $195,434,083 in the October 2026 data, up 9%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Plan Financial serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (788); pension and profit sharing plans (but not the plan participants or government pension plans) (16); charitable organizations (9)."
    },
    {
      "q": "Does Plan Financial report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/44960"
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 178919500.0,
      "total_employees": 6,
      "filing_date": "2021-03-15"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 185938462.0,
      "total_employees": 6,
      "filing_date": "2022-03-16"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 168413992.0,
      "total_employees": 6,
      "filing_date": "2023-03-09"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 170331464.0,
      "total_employees": 6,
      "filing_date": "2024-03-28"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 180837833.0,
      "total_employees": 6,
      "filing_date": "2025-03-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 195434083.0,
      "total_employees": 6,
      "filing_date": "2026-03-20"
    }
  ],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/plan-financial-fresno-ca-44960.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 788,
      "fewer_than_5": false,
      "raum": 171076927.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 16,
      "fewer_than_5": false,
      "raum": 19587911.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 9,
      "fewer_than_5": false,
      "raum": 4234300.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 4,
      "fewer_than_5": false,
      "raum": 534945.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/44960",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}