# Pinafore Wealth Counsel Inc.

> Pinafore Wealth Counsel Inc. is an SEC-registered investment advisory firm in Durham, NC, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.

- CRD: 170540
- Filed as: PINAFORE WEALTH COUNSEL INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Durham, NC
- Filing period: October 2026
- Form ADV filing dated: February 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/170540
- AdvisorCensus page: https://advisorcensus.com/firm/pinafore-wealth-counsel-inc-durham-nc-170540

## Quick answers

**How is Pinafore Wealth Counsel Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Pinafore Wealth Counsel Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Pinafore Wealth Counsel Inc. charge?**
Its Form ADV Part 2A brochure dated February 11, 2026 states: Flat fee: $6,500 to $15,000 (financial planning services where we provide you a financial plan); Hourly rate: $450 an hour (single subject financial planning/general consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Pinafore Wealth Counsel Inc. located?**
Pinafore Wealth Counsel Inc.'s principal office is in Durham, NC, according to its Form ADV.

**Is Pinafore Wealth Counsel Inc. registered with the SEC or a state?**
Pinafore Wealth Counsel Inc. is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 170540.

**How much does Pinafore Wealth Counsel Inc. manage?**
Pinafore Wealth Counsel Inc. reports $173,580,768 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (93% discretionary).

**How have Pinafore Wealth Counsel Inc.'s assets and staff changed since 2024?**
In the Form ADV data for Pinafore Wealth Counsel Inc.: Regulatory assets under management: $128,653,076 in the October 2024 data and $173,580,768 in the October 2026 data, up 35%. Total employees: 2 in October 2024 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Pinafore Wealth Counsel Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (51); high net worth individuals (49); charitable organizations (4).

**Which custodians does Pinafore Wealth Counsel Inc. use?**
Pinafore Wealth Counsel Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Pinafore Wealth Counsel Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/170540

**Does Pinafore Wealth Counsel Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 11, 2026 says: "In general, we require a minimum of $2,000,000 in managed assets for new advisory client relationships. We may, in our sole discretion, waive or reduce this minimum requirement."

**What changed in Pinafore Wealth Counsel Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $132,767,709 to $173,580,768 (+31%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Account minimum: $2,000,000 (the brochure says it may be waived or negotiated)

> In general, we require a minimum of $2,000,000 in managed assets for new advisory client relationships. We may, in our sole discretion, waive or reduce this minimum requirement.

- Flat fee: $6,500 to $15,000 (financial planning services where we provide you a financial plan)

> For financial planning services where we provide you a financial plan, we charge a negotiable fixed fee that ranges from $6,500 to $15,000 depending upon the complexity and scope of the plan and your financial situation.

- Hourly rate: $450 an hour (single subject financial planning/general consulting services)

> Our rate for such services is $450 per hour and is negotiable depending on the scope and complexity of the consulting services to be performed.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $173,580,768
- Discretionary: $161,058,468
- Non-discretionary: $12,522,300

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 51 | $20,901,424 |
| High net worth individuals | 49 | $149,974,250 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $1,423,406 |
| Charitable organizations | 4 | $1,281,688 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2024 (2 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, LA, MO, NC
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- pinaforewealth.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $128,653,076 | 2 | May 30, 2024 |
| October 2025 | $132,767,709 | 2 | March 21, 2025 |
| October 2026 | $173,580,768 | 2 | February 11, 2026 |

Regulatory assets under management: $128,653,076 in the October 2024 data and $173,580,768 in the October 2026 data, up 35%.
Total employees: 2 in October 2024 and 2 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $132,767,709 to $173,580,768 (+31%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Pinafore Wealth Counsel Inc. (CRD 170540): Form ADV filing data as of October 2026.