# Pillar Financial Advisors, LLC

> Pillar Financial Advisors, LLC is an SEC-registered investment advisory firm in Louisville, KY, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 16, 2026.

- CRD: 121880
- Filed as: PILLAR FINANCIAL ADVISORS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Louisville, KY
- Filing period: October 2026
- Form ADV filing dated: July 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121880
- AdvisorCensus page: https://advisorcensus.com/firm/pillar-financial-advisors-llc-louisville-ky-121880

## Quick answers

**How is Pillar Financial Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Pillar Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**How much does Pillar Financial Advisors, LLC charge?**
Its Form ADV Part 2A brochure dated July 16, 2026 states: Flat fee: $2,500 (initial WMS); Subscription: $20,000 a year (ongoing wealth planning and investment management services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Pillar Financial Advisors, LLC located?**
Pillar Financial Advisors, LLC's principal office is in Louisville, KY, according to its Form ADV.

**Is Pillar Financial Advisors, LLC registered with the SEC or a state?**
Pillar Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 121880.

**How much does Pillar Financial Advisors, LLC manage?**
Pillar Financial Advisors, LLC reports $357,868,054 in regulatory assets under management in its Form ADV filing dated July 16, 2026 (100% discretionary).

**How have Pillar Financial Advisors, LLC's assets and staff changed since 2021?**
In the Form ADV data for Pillar Financial Advisors, LLC: Regulatory assets under management: $209,207,370 in the October 2021 data and $357,868,054 in the October 2026 data, up 71%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Pillar Financial Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (151); high net worth individuals (59).

**Which custodians does Pillar Financial Advisors, LLC use?**
Pillar Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Pillar Financial Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121880

**Does Pillar Financial Advisors, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated July 16, 2026 says: "We typically require a minimum portfolio value of $500,000 for Wealth Management Services."

**What changed in Pillar Financial Advisors, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $313,810,078 to $357,868,054 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 16, 2026)

- Account minimum: $500,000

> We typically require a minimum portfolio value of $500,000 for Wealth Management Services.

- Minimum annual fee: $20,000

> The minimum flat retainer fee is $20,000 annually.

- Flat fee: $2,500 (initial WMS)

> We charge a separate, one-time flat fee for the initial WMS. The minimum fee is usually $2,500; however, the fee may be higher based on the complexity of your financial situation

- Subscription: $20,000 a year (ongoing wealth planning and investment management services)

> Since the minimum flat retainer fee is $20,000 annually, clients with less than $ 2,300,000 of investment assets will generally be assessed an asset- based percentage fee

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $357,868,054
- Discretionary: $357,868,054
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 151 | $97,048,315 |
| High net worth individuals | 59 | $260,801,185 |
| Corporations or other businesses not listed above | Fewer than 5 | $18,554 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2015 (11 years)
- Employees: 6 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, GA, IN, KY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [pillar.net](https://pillar.net)
- Facebook @pillarfinancialadvisors
- LinkedIn @pillar-financial-advisors-llc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $209,207,370 | 5 | July 17, 2021 |
| October 2022 | $263,782,220 | 3 | August 1, 2022 |
| October 2023 | $229,091,820 | 5 | August 10, 2023 |
| October 2024 | $293,750,677 | 6 | March 12, 2024 |
| October 2025 | $313,810,078 | 6 | March 3, 2025 |
| October 2026 | $357,868,054 | 6 | July 16, 2026 |

Regulatory assets under management: $209,207,370 in the October 2021 data and $357,868,054 in the October 2026 data, up 71%.
Total employees: 5 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 4.
- Regulatory assets under management went from $313,810,078 to $357,868,054 (+14%).

### January 2026
- No longer registered or notice-filed in MO.

### December 2025
- Registered or notice-filed in GA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Pillar Financial Advisors, LLC (CRD 121880): Form ADV filing data as of October 2026.