# PFG Advisors

> PFG Advisors is an SEC-registered investment advisory firm in Phoenix, AZ, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 17, 2026.

- CRD: 173344
- Filed as: PFG ADVISORS
- Legal name: PFG Advisors, LLC
- Also doing business as: AERO INVESTMENT SERVICES, ANTHEA WEALTH MANAGEMENT, APRICITY WEALTH MANAGEMENT, ASCENSION COLLEGE PLANNING, BATIE & CO CAPITAL MGMT LLC, BLUPEAK INVESTMENT SERVICES, COPPER STATE WEALTH MANAGEMENT, CUE FINANCIAL GROUP, DAVIS FINANCIAL MANAGEMENT, EAGLE WEALTH MANAGEMENT, ELEVATE WEALTH, ENCOUNTER WEALTH, FIRST SERVICE WEALTH MANAGEMENT, GAVAGAN FINANCIAL SERVICES, IHN FAMILY LEGACY PLANNING, INC., INTEGRO WEALTH ADVISORS, JAMES MERKEL (PYRAMID FCU), KALINA WEALTH ADVISORS, KEYSTONE RETIREMENT ADVISORS, LANDINGS FINANCIAL SERVICES, LANDINGS WEALTH ADVISORS, LBW INSURANCE & FINANCIAL SERVICES, LONE STAR INVESTMENT SOLUTIONS, MANGUS WEALTH MANAGEMENT, MANSELL CAPITAL MANAGEMENT, MORRIS FINANCIAL, MORROW FINANCIAL GROUP, NEXT LIFE STAGE PLANNING, OCCU WEALTH MANAGEMENT, PFG (PEORIA), PHOCUS FINANCIAL STRATEGIES GROUP, PHOCUS RETIREMENT SERVICES, PINAL COUNTY FINANCIAL SERVICES, PINNACLE SOUTHWEST SECURITIES AND INVESTMENTS INC, ROCHA WEALTH ADVISORS, RORBACH FINANCIAL SERVICES, STARLIFTER WEALTH MANAGEMENT, STATE ECU WEALTH MANAGEMENT, TROJAN WEALTH MANAGEMENT, TRUPARTNER INVESTMENT SERVICES, TRUWEST WEALTH MANAGEMENT SERVICES, TUCSON OLD PUEBLO WEALTH MANAGEMENT, UNITED PRAIRIE FINANCIAL NETWORK, WEBB FINANCIAL ADVISORS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Phoenix, AZ
- Filing period: October 2026
- Form ADV filing dated: March 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/173344
- AdvisorCensus page: https://advisorcensus.com/firm/pfg-advisors-phoenix-az-173344

## Quick answers

**How is PFG Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), PFG Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does PFG Advisors' brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 17, 2026 states: Asset-based fee: up to 1.95% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is PFG Advisors located?**
PFG Advisors' principal office is in Phoenix, AZ, according to its Form ADV; the April 2026 filing also lists 20 other offices (Schedule D, Section 1.F).

**Is PFG Advisors registered with the SEC or a state?**
PFG Advisors is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 173344.

**How much does PFG Advisors manage?**
PFG Advisors reports $3,261,207,528 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (87% discretionary).

**How have PFG Advisors' assets and staff changed since 2021?**
In the Form ADV data for PFG Advisors: Regulatory assets under management: $1,310,688,561 in the October 2021 data and $3,261,207,528 in the October 2026 data, up 149%. Total employees: 90 in October 2021 and 112 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does PFG Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,792); high net worth individuals (735); corporations or other businesses not listed above (51).

**Which custodians does PFG Advisors use?**
PFG Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does PFG Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173344

**What changed in PFG Advisors' recent Form ADV filings?**
In the April 2026 filing data: No longer lists the business name 4 Corners (CUE Financial Group). No longer lists the business name Cano Capital Management, LLC. No longer lists the business name Integro Wealth Management. No longer lists the business name My Point. Added the business name Pinnacle Southwest Securities and Investments Inc. Added the business name Trupartner Investment Services. Added the business name Starlifter Wealth Management. Added the business name Keystone Retirement Advisors. Added the business name State ECU Wealth Management. Added the business name Rorbach Financial Services. Added the business name Mansell Capital Management. Added the business name Next Life Stage Planning. Added the business name Mangus Wealth Management. Added the business name Landings Wealth Advisors. Added the business name Integro Wealth Advisors. Added the business name Morrow Financial Group. Added the business name Morris Financial. Added the business name Encounter Wealth. Employees performing advisory functions went from 104 to 86.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 17, 2026)

- Asset-based fee: up to 1.95% of assets a year (the maximum the brochure states)

> Client accounts are charged an advisory fee which is negotiable with your IAR up to 1.95% and is payable to PFG Advisors.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,261,207,528
- Discretionary: $2,836,725,097
- Non-discretionary: $424,482,431

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 6,792 | $1,549,216,100 |
| High net worth individuals | 735 | $1,621,632,165 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 11 | $8,886,004 |
| Charitable organizations | 2 | $155,457 |
| Corporations or other businesses not listed above | 51 | $71,897,586 |
| Other | 1 | $9,420,216 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2014 (11 years)
- Employees: 112 total, 86 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AZ, CA, CO, FL, GA, HI, IA, ID, IL, KS, KY, LA, MA, MD, MI, MN, MO, MT, NC, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SD, TN, TX, UT, VA, WA, WI, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Albuquerque, NM
- Berkely, CA
- Campbell, CA
- Carlsbad, CA
- Dallas, TX
- Eagle, ID
- Eugene, OR
- Farmington, NM
- Gilbert, AZ
- Glendale, AZ
- Mankato, MN
- Mesa, AZ
- Peoria, AZ
- Phoenix, AZ
- Rio Rancho, NM
- Roswell, NM
- San Diego, CA
- Tempe, AZ
- Tucson, AZ
- Valencia, CA

### Websites listed on Form ADV (Item 1.I)
- aeroinvestmentservices.com/RESOURCE-CENTER/INVESTMENT
- alhambracu.com/financial-planning
- apricitywealthmanagement.com
- batieandco.com
- bridgettegavagan.com
- calcoastcu.org/retirement-investments/financial-planning
- copperstatewm.com
- cornerstoneassets.com
- cuefinancial.com
- cuefinancialnm.com
- davisfm.com
- ffnm.org/education-planning/investments
- iccu.com/wealth/planning-investing
- kalinawealth.com
- landingsfinancialservices.com
- lbwinsurance.com
- mansellcapmgmt.com
- matthewcano.com
- myoccu.org/business/retirement-planning
- pfgteam.com
- phocusfinancial.com
- pinalfs.com/team
- pyramidfcu.com/about
- retirewithaplan.com
- rorbachfinancialservices.com
- sai-topcu.com
- sccfcu.org/wealth-management-services
- secunm.org/services/planning/financial-planning.html
- tealtaxservices.com
- trojan-wealth.com
- truwestwms.org
- unitedprairiebank.com/Investments
- Facebook @StarlifterWM
- LinkedIn @priority-financial-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,310,688,561 | 90 | August 19, 2021 |
| October 2022 | $2,039,556,213 | 99 | September 20, 2022 |
| October 2023 | $1,835,590,579 | 94 | September 27, 2023 |
| October 2024 | $2,333,278,575 | 115 | July 19, 2024 |
| October 2025 | $3,083,491,501 | 119 | June 24, 2025 |
| October 2026 | $3,261,207,528 | 112 | March 17, 2026 |

Regulatory assets under management: $1,310,688,561 in the October 2021 data and $3,261,207,528 in the October 2026 data, up 149%.
Total employees: 90 in October 2021 and 112 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- No longer lists the business name 4 Corners (CUE Financial Group).
- No longer lists the business name Cano Capital Management, LLC.
- No longer lists the business name Integro Wealth Management.
- No longer lists the business name My Point.
- Added the business name Pinnacle Southwest Securities and Investments Inc.
- Added the business name Trupartner Investment Services.
- Added the business name Starlifter Wealth Management.
- Added the business name Keystone Retirement Advisors.
- Added the business name State ECU Wealth Management.
- Added the business name Rorbach Financial Services.
- Added the business name Mansell Capital Management.
- Added the business name Next Life Stage Planning.
- Added the business name Mangus Wealth Management.
- Added the business name Landings Wealth Advisors.
- Added the business name Integro Wealth Advisors.
- Added the business name Morrow Financial Group.
- Added the business name Morris Financial.
- Added the business name Encounter Wealth.
- Employees performing advisory functions went from 104 to 86.

### February 2026
- No longer lists the business name Occu Investment Services.
- Added the business name Occu Wealth Management.

### December 2025
- No longer lists the business name Topcu.
- No longer lists the business name Idaho Central Wealth Management.
- No longer lists the business name Cornerstone Asset Management (cornerstone Wealth Management).
- Added the business name Tucson Old Pueblo Wealth Management.
- Added the business name Rocha Wealth Advisors.
- Added the business name Pinal County Financial Services.
- Added the business name Gavagan Financial Services.
- Added the business name First Service Wealth Management.
- Added the business name Elevate Wealth.
- Added the business name Eagle Wealth Management.
- Added the business name Cano Capital Management, LLC.
- Added the business name Ascension College Planning.
- Added the business name Apricity Wealth Management.
- Added the business name Anthea Wealth Management.
- Added an office in Eagle, ID.
- Added an office in Gilbert, AZ.
- Added an office in Roswell, NM.
- No longer lists an office in Albuquerque, NM.
- No longer lists an office in Greenwood Village, CO.
- No longer lists an office in Tucson, AZ.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. PFG Advisors (CRD 173344): Form ADV filing data as of October 2026.