# Peterson Rogers Private Wealth, LLC

> Peterson Rogers Private Wealth, LLC is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 324001
- Filed as: PETERSON ROGERS PRIVATE WEALTH, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Salt Lake City, UT
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/324001
- AdvisorCensus page: https://advisorcensus.com/firm/peterson-rogers-private-wealth-llc-salt-lake-city-ut-324001

## Quick answers

**How is Peterson Rogers Private Wealth, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Peterson Rogers Private Wealth, LLC reports these compensation arrangements: a percentage of assets under its management.

**Where is Peterson Rogers Private Wealth, LLC located?**
Peterson Rogers Private Wealth, LLC's principal office is in Salt Lake City, UT, according to its Form ADV.

**Is Peterson Rogers Private Wealth, LLC registered with the SEC or a state?**
Peterson Rogers Private Wealth, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 324001.

**How much does Peterson Rogers Private Wealth, LLC manage?**
Peterson Rogers Private Wealth, LLC reports $177,052,919 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (97% discretionary).

**How have Peterson Rogers Private Wealth, LLC's assets and staff changed since 2023?**
In the Form ADV data for Peterson Rogers Private Wealth, LLC: Regulatory assets under management: $112,500,000 in the October 2023 data and $177,052,919 in the October 2026 data, up 57%. Total employees: 6 in October 2023 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Peterson Rogers Private Wealth, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (81); corporations or other businesses not listed above (6).

**Which custodians does Peterson Rogers Private Wealth, LLC use?**
Peterson Rogers Private Wealth, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Peterson Rogers Private Wealth, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324001

**Does Peterson Rogers Private Wealth, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion."

**What changed in Peterson Rogers Private Wealth, LLC's recent Form ADV filings?**
In the April 2026 filing data: Registered or notice-filed in CA, WY.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: None (the brochure says it may be waived or negotiated)

> PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $177,052,919
- Discretionary: $171,352,919
- Non-discretionary: $5,700,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 81 | $152,263,606 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $5,700,000 |
| Corporations or other businesses not listed above | 6 | $19,089,313 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2023 (3 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX, UT, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- petersonrogers.com
- LinkedIn @petersonrogers
- LinkedIn @-bswr
- LinkedIn @m-tom-peterson-2051b978

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $112,500,000 | 6 | May 17, 2023 |
| October 2024 | $160,484,119 | 4 | August 9, 2024 |
| October 2025 | $165,726,199 | 3 | March 21, 2025 |
| October 2026 | $177,052,919 | 4 | March 30, 2026 |

Regulatory assets under management: $112,500,000 in the October 2023 data and $177,052,919 in the October 2026 data, up 57%.
Total employees: 6 in October 2023 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Registered or notice-filed in CA, WY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Peterson Rogers Private Wealth, LLC (CRD 324001): Form ADV filing data as of October 2026.