{
  "crd_number": 324001,
  "slug": "peterson-rogers-private-wealth-llc-salt-lake-city-ut-324001",
  "primary_business_name": "PETERSON ROGERS PRIVATE WEALTH, LLC",
  "legal_name": "PETERSON ROGERS PRIVATE WEALTH, LLC",
  "dbas": [],
  "city": "Salt Lake City",
  "state": "UT",
  "country": "United States",
  "cbsa_code": "41620",
  "metro": {
    "cbsa_code": "41620",
    "common_name": "Salt Lake City",
    "msa_name": "Salt Lake City-Murray, UT",
    "path": "/advisors/ut/salt-lake-city"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-05-05",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2026-03-30",
  "carried_forward": false,
  "raum_total": 177052919.0,
  "raum_discretionary": 171352919.0,
  "raum_non_discretionary": 5700000.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "pension_profit_sharing": {
      "raum": 5700000.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 152263606.0,
      "count": 81
    },
    "corporations_other_businesses": {
      "raum": 19089313.0,
      "count": 6
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "TX",
    "UT",
    "WY"
  ],
  "websites": [
    "https://linkedin.com/company/petersonrogers",
    "https://linkedin.com/in/-bswr",
    "https://linkedin.com/in/m-tom-peterson-2051b978",
    "https://petersonrogers.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/324001",
  "city_as_filed": "SALT LAKE CITY",
  "url": "https://advisorcensus.com/firm/peterson-rogers-private-wealth-llc-salt-lake-city-ut-324001",
  "display_name": "Peterson Rogers Private Wealth, LLC",
  "summary": "Peterson Rogers Private Wealth, LLC is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.",
  "citation": "AdvisorCensus. Peterson Rogers Private Wealth, LLC (CRD 324001): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Peterson Rogers Private Wealth, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Peterson Rogers Private Wealth, LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Peterson Rogers Private Wealth, LLC located?",
      "a": "Peterson Rogers Private Wealth, LLC's principal office is in Salt Lake City, UT, according to its Form ADV."
    },
    {
      "q": "Is Peterson Rogers Private Wealth, LLC registered with the SEC or a state?",
      "a": "Peterson Rogers Private Wealth, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 324001."
    },
    {
      "q": "How much does Peterson Rogers Private Wealth, LLC manage?",
      "a": "Peterson Rogers Private Wealth, LLC reports $177,052,919 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (97% discretionary)."
    },
    {
      "q": "How have Peterson Rogers Private Wealth, LLC's assets and staff changed since 2023?",
      "a": "In the Form ADV data for Peterson Rogers Private Wealth, LLC: Regulatory assets under management: $112,500,000 in the October 2023 data and $177,052,919 in the October 2026 data, up 57%. Total employees: 6 in October 2023 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Peterson Rogers Private Wealth, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (81); corporations or other businesses not listed above (6)."
    },
    {
      "q": "Which custodians does Peterson Rogers Private Wealth, LLC use?",
      "a": "Peterson Rogers Private Wealth, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Peterson Rogers Private Wealth, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324001"
    },
    {
      "q": "Does Peterson Rogers Private Wealth, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 30, 2026 says: \"PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion.\""
    },
    {
      "q": "What changed in Peterson Rogers Private Wealth, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Registered or notice-filed in CA, WY."
    }
  ],
  "filing_history": [
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 112500000.0,
      "total_employees": 6,
      "filing_date": "2023-05-17"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 160484119.0,
      "total_employees": 4,
      "filing_date": "2024-08-09"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 165726199.0,
      "total_employees": 3,
      "filing_date": "2025-03-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 177052919.0,
      "total_employees": 4,
      "filing_date": "2026-03-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Registered or notice-filed in CA, WY."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 30, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion."
        ]
      }
    ],
    "quotes": [
      "PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/peterson-rogers-private-wealth-llc-salt-lake-city-ut-324001.md",
  "clients": [
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 81,
      "fewer_than_5": false,
      "raum": 152263606.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 5700000.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 6,
      "fewer_than_5": false,
      "raum": 19089313.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/324001",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}