# Peterson Financial Services LLC

> Peterson Financial Services LLC is an SEC-registered investment advisory firm in Denver, CO, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 6, 2026.

- CRD: 106127
- Filed as: PETERSON FINANCIAL SERVICES LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Denver, CO
- Filing period: October 2026
- Form ADV filing dated: February 6, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106127
- AdvisorCensus page: https://advisorcensus.com/firm/peterson-financial-services-llc-denver-co-106127

## Quick answers

**How is Peterson Financial Services LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Peterson Financial Services LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does Peterson Financial Services LLC charge?**
Its Form ADV Part 2A brochure dated February 6, 2026 states: Hourly rate: $220 an hour (advisory and analysis work). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Peterson Financial Services LLC located?**
Peterson Financial Services LLC's principal office is in Denver, CO, according to its Form ADV.

**Is Peterson Financial Services LLC registered with the SEC or a state?**
Peterson Financial Services LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 106127.

**How much does Peterson Financial Services LLC manage?**
Peterson Financial Services LLC reports $124,037,371 in regulatory assets under management in its Form ADV filing dated February 6, 2026 (100% discretionary).

**How have Peterson Financial Services LLC's assets and staff changed since 2022?**
In the Form ADV data for Peterson Financial Services LLC: Regulatory assets under management: $131,869,794 in the October 2022 data and $124,037,371 in the October 2026 data, down 6%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Peterson Financial Services LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (4).

**Does Peterson Financial Services LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106127

**What changed in Peterson Financial Services LLC's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $112,363,171 to $124,037,371 (+10%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated February 6, 2026)

- Hourly rate: $220 an hour (advisory and analysis work)

> Hourly fees are $220 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Regulatory assets under management (Item 5.F)
- Total: $124,037,371
- Discretionary: $123,822,129
- Non-discretionary: $215,242

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 131 | $36,465,325 |
| High net worth individuals | 26 | $82,652,766 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 4 | $4,919,279 |
| Charitable organizations | 1 | $1 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters

### Firm details
- Registered since: 2022 (4 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CO, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- petersonfs.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $131,869,794 | 2 | March 15, 2022 |
| October 2023 | $91,495,075 | 2 | February 22, 2023 |
| October 2024 | $105,645,911 | 2 | February 5, 2024 |
| October 2025 | $112,363,171 | 2 | February 5, 2025 |
| October 2026 | $124,037,371 | 2 | February 6, 2026 |

Regulatory assets under management: $131,869,794 in the October 2022 data and $124,037,371 in the October 2026 data, down 6%.
Total employees: 2 in October 2022 and 2 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $112,363,171 to $124,037,371 (+10%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Peterson Financial Services LLC (CRD 106127): Form ADV filing data as of October 2026.