{
  "crd_number": 106127,
  "slug": "peterson-financial-services-llc-denver-co-106127",
  "primary_business_name": "PETERSON FINANCIAL SERVICES LLC",
  "legal_name": "PETERSON FINANCIAL SERVICES LLC",
  "dbas": [],
  "city": "Denver",
  "state": "CO",
  "country": "United States",
  "cbsa_code": "19740",
  "metro": {
    "cbsa_code": "19740",
    "common_name": "Denver",
    "msa_name": "Denver-Aurora-Centennial, CO",
    "path": "/advisors/co/denver"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-04-07",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-02-06",
  "carried_forward": false,
  "raum_total": 124037371.0,
  "raum_discretionary": 123822129.0,
  "raum_non_discretionary": 215242.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 2,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 1.0,
      "count": 1
    },
    "individuals": {
      "raum": 36465325.0,
      "count": 131
    },
    "pension_profit_sharing": {
      "raum": 4919279.0,
      "count": 4
    },
    "high_net_worth_individuals": {
      "raum": 82652766.0,
      "count": 26
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "periodicals_newsletters",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CO",
    "TX"
  ],
  "websites": [
    "https://petersonfs.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106127",
  "city_as_filed": "DENVER",
  "url": "https://advisorcensus.com/firm/peterson-financial-services-llc-denver-co-106127",
  "display_name": "Peterson Financial Services LLC",
  "summary": "Peterson Financial Services LLC is an SEC-registered investment advisory firm in Denver, CO, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 6, 2026.",
  "citation": "AdvisorCensus. Peterson Financial Services LLC (CRD 106127): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Publication of periodicals or newsletters"
  ],
  "quick_answers": [
    {
      "q": "How is Peterson Financial Services LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Peterson Financial Services LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "Where is Peterson Financial Services LLC located?",
      "a": "Peterson Financial Services LLC's principal office is in Denver, CO, according to its Form ADV."
    },
    {
      "q": "Is Peterson Financial Services LLC registered with the SEC or a state?",
      "a": "Peterson Financial Services LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 106127."
    },
    {
      "q": "How much does Peterson Financial Services LLC manage?",
      "a": "Peterson Financial Services LLC reports $124,037,371 in regulatory assets under management in its Form ADV filing dated February 6, 2026 (100% discretionary)."
    },
    {
      "q": "How have Peterson Financial Services LLC's assets and staff changed since 2022?",
      "a": "In the Form ADV data for Peterson Financial Services LLC: Regulatory assets under management: $131,869,794 in the October 2022 data and $124,037,371 in the October 2026 data, down 6%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Peterson Financial Services LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (4)."
    },
    {
      "q": "Does Peterson Financial Services LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106127"
    },
    {
      "q": "What changed in Peterson Financial Services LLC's recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $112,363,171 to $124,037,371 (+10%)."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 131869794.0,
      "total_employees": 2,
      "filing_date": "2022-03-15"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 91495075.0,
      "total_employees": 2,
      "filing_date": "2023-02-22"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 105645911.0,
      "total_employees": 2,
      "filing_date": "2024-02-05"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 112363171.0,
      "total_employees": 2,
      "filing_date": "2025-02-05"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 124037371.0,
      "total_employees": 2,
      "filing_date": "2026-02-06"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $112,363,171 to $124,037,371 (+10%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/peterson-financial-services-llc-denver-co-106127.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 131,
      "fewer_than_5": false,
      "raum": 36465325.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 26,
      "fewer_than_5": false,
      "raum": 82652766.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 4,
      "fewer_than_5": false,
      "raum": 4919279.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": false,
      "raum": 1.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/106127",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}