# Peterson Financial Group, Inc.

> Peterson Financial Group, Inc. is an SEC-registered investment advisory firm in Des Moines, IA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 24, 2026.

- CRD: 169519
- Filed as: PETERSON FINANCIAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Des Moines, IA
- Filing period: October 2026
- Form ADV filing dated: February 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/169519
- AdvisorCensus page: https://advisorcensus.com/firm/peterson-financial-group-inc-des-moines-ia-169519

## Quick answers

**How is Peterson Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Peterson Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Peterson Financial Group, Inc. located?**
Peterson Financial Group, Inc.'s principal office is in Des Moines, IA, according to its Form ADV.

**Is Peterson Financial Group, Inc. registered with the SEC or a state?**
Peterson Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 169519.

**How much does Peterson Financial Group, Inc. manage?**
Peterson Financial Group, Inc. reports $299,196,453 in regulatory assets under management in its Form ADV filing dated February 24, 2026 (96% discretionary).

**How have Peterson Financial Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Peterson Financial Group, Inc.: Regulatory assets under management: $109,490,660 in the October 2021 data and $299,196,453 in the October 2026 data, up 173%. Total employees: 9 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Peterson Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (452); high net worth individuals (64); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

**Which custodians does Peterson Financial Group, Inc. use?**
Peterson Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Peterson Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/169519

**Does Peterson Financial Group, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 24, 2026 says: "We do not impose a minimum account value to initiate the Firm’s advisory and investment management services."

**What changed in Peterson Financial Group, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $247,615,222 to $299,196,453 (+21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 24, 2026)

- Account minimum: None

> We do not impose a minimum account value to initiate the Firm’s advisory and investment management services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $299,196,453
- Discretionary: $286,987,856
- Non-discretionary: $12,208,597

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 452 | $194,086,235 |
| High net worth individuals | 64 | $98,588,561 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $6,521,657 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2021 (5 years)
- Employees: 11 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, FL, IA, NE, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- petersonfg.com
- Facebook @PETERSONFG
- X @EPetersonFG

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $109,490,660 | 9 | April 19, 2021 |
| October 2022 | $159,776,027 | 9 | August 25, 2022 |
| October 2023 | $148,537,741 | 9 | July 7, 2023 |
| October 2024 | $190,392,045 | 9 | July 26, 2024 |
| October 2025 | $247,615,222 | 11 | February 28, 2025 |
| October 2026 | $299,196,453 | 11 | February 24, 2026 |

Regulatory assets under management: $109,490,660 in the October 2021 data and $299,196,453 in the October 2026 data, up 173%.
Total employees: 9 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $247,615,222 to $299,196,453 (+21%).

### January 2026
- No longer registered or notice-filed in NH.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Peterson Financial Group, Inc. (CRD 169519): Form ADV filing data as of October 2026.