# Personal Financial Profiles Inc

> Personal Financial Profiles Inc is an SEC-registered investment advisory firm in Coral Springs, FL, registered since 2013, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 11, 2026.

- CRD: 109327
- Filed as: PERSONAL FINANCIAL PROFILES INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Coral Springs, FL
- Filing period: October 2026
- Form ADV filing dated: February 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/109327
- AdvisorCensus page: https://advisorcensus.com/firm/personal-financial-profiles-inc-coral-springs-fl-109327

## Quick answers

**How is Personal Financial Profiles Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Personal Financial Profiles Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Personal Financial Profiles Inc charge?**
Its Form ADV Part 2A brochure dated February 11, 2026 states: Hourly rate: $250 an hour (initial services and on-going services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Personal Financial Profiles Inc located?**
Personal Financial Profiles Inc's principal office is in Coral Springs, FL, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Personal Financial Profiles Inc registered with the SEC or a state?**
Personal Financial Profiles Inc is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 109327.

**How much does Personal Financial Profiles Inc manage?**
Personal Financial Profiles Inc reports $335,290,835 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).

**How have Personal Financial Profiles Inc's assets and staff changed since 2021?**
In the Form ADV data for Personal Financial Profiles Inc: Regulatory assets under management: $290,945,711 in the October 2021 data and $335,290,835 in the October 2026 data, up 15%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Personal Financial Profiles Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (119); individuals (other than high net worth individuals) (109); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does Personal Financial Profiles Inc use?**
Personal Financial Profiles Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Personal Financial Profiles Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109327

**What changed in Personal Financial Profiles Inc's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $293,882,747 to $335,290,835 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Hourly rate: $250 an hour (initial services and on-going services)

> With regard to an hourly arrangement, PFP will work on hourly charges of $250.00 per hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $335,290,835
- Discretionary: $333,895,226
- Non-discretionary: $1,395,609

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 109 | $28,003,228 |
| High net worth individuals | 119 | $294,015,913 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $13,271,694 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2013 (13 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NJ, NY, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the March 2026 filing
- Naples, FL

### Websites listed on Form ADV (Item 1.I)
- pfprofiles.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $290,945,711 | 2 | March 30, 2021 |
| October 2022 | $326,339,572 | 2 | February 23, 2022 |
| October 2023 | $263,137,905 | 2 | April 10, 2023 |
| October 2024 | $273,743,601 | 2 | February 12, 2024 |
| October 2025 | $293,882,747 | 2 | February 19, 2025 |
| October 2026 | $335,290,835 | 2 | February 11, 2026 |

Regulatory assets under management: $290,945,711 in the October 2021 data and $335,290,835 in the October 2026 data, up 15%.
Total employees: 2 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $293,882,747 to $335,290,835 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Personal Financial Profiles Inc (CRD 109327): Form ADV filing data as of October 2026.