{
  "crd_number": 172531,
  "slug": "personal-benefits-planning-llc-phoenix-az-172531",
  "primary_business_name": "PERSONAL BENEFITS PLANNING LLC",
  "legal_name": "PERSONAL BENEFITS PLANNING LLC",
  "dbas": [],
  "city": "Phoenix",
  "state": "AZ",
  "country": "United States",
  "cbsa_code": "38060",
  "metro": {
    "cbsa_code": "38060",
    "common_name": "Phoenix",
    "msa_name": "Phoenix-Mesa-Chandler, AZ",
    "path": "/advisors/az/phoenix"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2014-09-04",
  "years_registered": 12,
  "period": "2026-10-01",
  "filing_date": "2024-10-16",
  "carried_forward": false,
  "raum_total": 2969194.0,
  "raum_discretionary": 2969194.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 1,
  "advisory_employees": 1,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 2969194.0,
      "count": 17
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 3,
  "states_registered": [
    "AZ"
  ],
  "websites": [],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/172531",
  "disclosure_items": [
    {
      "item": "11.E(1)",
      "question": "Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "PHOENIX",
  "url": "https://advisorcensus.com/firm/personal-benefits-planning-llc-phoenix-az-172531",
  "display_name": "Personal Benefits Planning LLC",
  "summary": "Personal Benefits Planning LLC is a state-registered investment advisory firm in Phoenix, AZ, registered since 2014, reporting under $25 million in regulatory assets under management in its Form ADV filing dated October 16, 2024.",
  "citation": "AdvisorCensus. Personal Benefits Planning LLC (CRD 172531): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Personal Benefits Planning LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Personal Benefits Planning LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Personal Benefits Planning LLC located?",
      "a": "Personal Benefits Planning LLC's principal office is in Phoenix, AZ, according to its Form ADV."
    },
    {
      "q": "Is Personal Benefits Planning LLC registered with the SEC or a state?",
      "a": "Personal Benefits Planning LLC is a state-registered investment advisory firm, registered since 2014. Status as filed: APPROVED. CRD 172531."
    },
    {
      "q": "How much does Personal Benefits Planning LLC manage?",
      "a": "Personal Benefits Planning LLC reports $2,969,194 in regulatory assets under management in its Form ADV filing dated October 16, 2024 (100% discretionary)."
    },
    {
      "q": "What types of clients does Personal Benefits Planning LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (17)."
    },
    {
      "q": "Does Personal Benefits Planning LLC report any disciplinary disclosures?",
      "a": "Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.E(1) (self-regulatory organization's finding of a false statement or omission), 11.E(2) (self-regulatory organization's finding of a rule violation), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/172531"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/personal-benefits-planning-llc-phoenix-az-172531.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 17,
      "fewer_than_5": false,
      "raum": 2969194.0
    }
  ],
  "disclosure_line": "Reports 3 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/172531",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}