# Perennial Financial Services

> Perennial Financial Services is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.

- CRD: 286477
- Filed as: PERENNIAL FINANCIAL SERVICES
- Legal name: Perennial Investment Advisors, LLC
- Also doing business as: ALDANA FINANCIAL, COBALT UNLIMITED, FORD FINANCIAL GROUP, HORG WEALTH MANAGEMENT, MCCREADY FINANCIAL GROUP, INC, PERENNIAL FINANCIAL SERVICES, ROSE GREENE FINANCIAL SERVICES, SHAEFFER PRIVATE WEALTH MANAGEMENT, TANAKA WEALTH MANAGEMENT GROUP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Angeles, CA
- Filing period: October 2026
- Form ADV filing dated: August 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/286477
- AdvisorCensus page: https://advisorcensus.com/firm/perennial-financial-services-los-angeles-ca-286477

## Quick answers

**How is Perennial Financial Services compensated?**
On its Form ADV (Item 5.E, October 2026), Perennial Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Perennial Financial Services charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Hourly rate: $350 an hour (financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Perennial Financial Services located?**
Perennial Financial Services' principal office is in Los Angeles, CA, according to its Form ADV; the September 2026 filing also lists 12 other offices (Schedule D, Section 1.F).

**Is Perennial Financial Services registered with the SEC or a state?**
Perennial Financial Services is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 286477.

**How much does Perennial Financial Services manage?**
Perennial Financial Services reports $2,498,681,329 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (100% discretionary).

**How have Perennial Financial Services' assets and staff changed since 2021?**
In the Form ADV data for Perennial Financial Services: Regulatory assets under management: $518,414,699 in the October 2021 data and $2,498,681,329 in the October 2026 data, up 382%. Total employees: 18 in October 2021 and 71 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Perennial Financial Services serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,156); high net worth individuals (913); pension and profit sharing plans (but not the plan participants or government pension plans) (112).

**Which custodians does Perennial Financial Services use?**
Perennial Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.

**Does Perennial Financial Services report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/286477

**What changed in Perennial Financial Services' recent Form ADV filings?**
In the September 2026 filing data: Registered or notice-filed in MA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Hourly rate: $350 an hour (financial planning and consulting services)

> Hourly fees typically range up to $350 per hour while flat fees typically range up to $25,000 per engagement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Brokerage Services LLC
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,498,681,329
- Discretionary: $2,498,681,329
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 2,156 | $489,011,624 |
| High net worth individuals | 913 | $1,838,009,953 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 112 | $104,752,070 |
| Charitable organizations | 12 | $34,894,088 |
| Corporations or other businesses not listed above | 36 | $32,013,594 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (9 years)
- Employees: 71 total, 39 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, FL, GA, HI, ID, IL, MA, MI, MN, MO, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Arroyo Grande, CA
- Boise, ID
- Brooklyn, NY
- Cypress, CA
- Eden Prairie, MN
- Fountain Valley, CA
- Fresno, CA
- Glendale, CA
- Los Alamitos, CA
- Philadelphia, PA
- Santa Monica, CA
- South Pasadena, CA

### Websites listed on Form ADV (Item 1.I)
- aldanafinancial.com/team/davis-aldana
- cobaltunlimitedfv.com
- fordfg.com/our-team
- perennialfinancialservices.com
- rosegreene.com
- Facebook @Cobalt-Unlimited-2144021658942414
- Facebook @bart.albrigo
- Facebook @brad.harris.5030927
- Facebook @john.b.petrick
- Facebook @rfarmerinc
- Facebook @thane.mccready
- LinkedIn @rose-greene-financial
- LinkedIn @401krollovers
- LinkedIn @abhishek-vakil-3065b742
- LinkedIn @alansimeon
- LinkedIn @albrigo-bart-87014415
- LinkedIn @amy-w-johnson
- LinkedIn @anthony-lee-cfa-1395716
- LinkedIn @audrey-kettering-5ab630204
- LinkedIn @benlawler
- LinkedIn @bettychin1
- LinkedIn @bradbharris
- LinkedIn @brianjullmann
- LinkedIn @carlos-lluch-88911382
- LinkedIn @cassidy-horniak-498681157
- LinkedIn @chris-nowakowski
- LinkedIn @dane-streeter-79a081145
- LinkedIn @david-aronovitch-b1515b29
- LinkedIn @davisaldana
- LinkedIn @dennis-shu-cfp®-70b3a5ba
- LinkedIn @eddie-chan-94b4458
- LinkedIn @eredmond
- LinkedIn @eric-simonians-b9a74627
- LinkedIn @gregorymorsewfadvisors
- LinkedIn @jason-good-731330234
- LinkedIn @jason-horg-275ab24a
- LinkedIn @jlocke651
- LinkedIn @kelle-butler-00550b22a
- LinkedIn @kenttanaka
- LinkedIn @mackenzie-mccombs-fpqp®-5939ab169
- LinkedIn @maddoxdenunzio
- LinkedIn @nik-redmond-cfp®-84313b7a
- LinkedIn @perennial
- LinkedIn @rob-barber805
- LinkedIn @robert-farmer-farmdogger
- LinkedIn @ryanlouieffg
- LinkedIn @samantha-elford-399563129
- LinkedIn @shirley-c-tan-aams®-cmfc®-aif®-883a878
- LinkedIn @stanchoo
- LinkedIn @stevenjjolly
- LinkedIn @susan-d
- LinkedIn @thanemccready
- LinkedIn @tom-mayea-financial-advisor
- LinkedIn @william-sosniecki
- LinkedIn @ximena-silva-avila-cfp®-csric®-7a2377141
- LinkedIn @zach-statzer-b46563231
- X @ThaneMcCready
- X @bradharris1980
- X @i
- YouTube @williamsosniecki8360
- YouTube @thane11

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $518,414,699 | 18 | July 13, 2021 |
| October 2022 | $774,010,554 | 20 | August 18, 2022 |
| October 2023 | $686,390,353 | 22 | July 18, 2023 |
| October 2024 | $1,483,758,945 | 34 | September 19, 2024 |
| October 2025 | $1,898,116,372 | 50 | May 28, 2025 |
| October 2026 | $2,498,681,329 | 71 | August 13, 2026 |

Regulatory assets under management: $518,414,699 in the October 2021 data and $2,498,681,329 in the October 2026 data, up 382%.
Total employees: 18 in October 2021 and 71 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Registered or notice-filed in MA.

### April 2026
- Employees performing advisory functions went from 42 to 39.
- Regulatory assets under management went from $1,898,116,372 to $2,498,681,329 (+32%).
- No longer lists an office in Canton, GA.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Perennial Financial Services (CRD 286477): Form ADV filing data as of October 2026.