{ "crd_number": 286477, "slug": "perennial-financial-services-los-angeles-ca-286477", "primary_business_name": "PERENNIAL FINANCIAL SERVICES", "legal_name": "PERENNIAL INVESTMENT ADVISORS, LLC", "dbas": [ "ALDANA FINANCIAL", "COBALT UNLIMITED", "FORD FINANCIAL GROUP", "HORG WEALTH MANAGEMENT", "MCCREADY FINANCIAL GROUP, INC", "PERENNIAL FINANCIAL SERVICES", "ROSE GREENE FINANCIAL SERVICES", "SHAEFFER PRIVATE WEALTH MANAGEMENT", "TANAKA WEALTH MANAGEMENT GROUP" ], "city": "Los Angeles", "state": "CA", "country": "United States", "cbsa_code": "31080", "metro": { "cbsa_code": "31080", "common_name": "Los Angeles", "msa_name": "Los Angeles-Long Beach-Anaheim, CA", "path": "/advisors/ca/los-angeles" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2017-06-12", "years_registered": 9, "period": "2026-10-01", "filing_date": "2026-08-13", "carried_forward": false, "raum_total": 2498681329.0, "raum_discretionary": 2498681329.0, "raum_non_discretionary": 0.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 71, "advisory_employees": 39, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 34894088.0, "count": 12 }, "individuals": { "raum": 489011624.0, "count": 2156 }, "pension_profit_sharing": { "raum": 104752070.0, "count": 112 }, "high_net_worth_individuals": { "raum": 1838009953.0, "count": 913 }, "corporations_other_businesses": { "raum": 32013594.0, "count": 36 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": true, "disclosure_yes_count": 0, "states_registered": [ "AZ", "CA", "CO", "FL", "GA", "HI", "ID", "IL", "MA", "MI", "MN", "MO", "MT", "NC", "ND", "NE", "NH", "NJ", "NM", "NV", "NY", "OH", "OK", "OR", "PA", "SC", "SD", "TN", "TX", "UT", "VA", "WA", "WI" ], "websites": [ "https://aldanafinancial.com/team/davis-aldana", "https://cobaltunlimitedfv.com", "https://facebook.com/Cobalt-Unlimited-2144021658942414", "https://facebook.com/bart.albrigo", "https://facebook.com/brad.harris.5030927", "https://facebook.com/john.b.petrick", "https://facebook.com/rfarmerinc", "https://facebook.com/thane.mccready", "https://fordfg.com/our-team", "https://linkedin.com/company/rose-greene-financial/about", "https://linkedin.com/in/401krollovers", "https://linkedin.com/in/abhishek-vakil-3065b742", "https://linkedin.com/in/alansimeon", "https://linkedin.com/in/albrigo-bart-87014415", "https://linkedin.com/in/amy-w-johnson", "https://linkedin.com/in/anthony-lee-cfa-1395716", "https://linkedin.com/in/audrey-kettering-5ab630204", "https://linkedin.com/in/benlawler", "https://linkedin.com/in/bettychin1", "https://linkedin.com/in/bradbharris", "https://linkedin.com/in/brianjullmann", "https://linkedin.com/in/carlos-lluch-88911382", "https://linkedin.com/in/cassidy-horniak-498681157", "https://linkedin.com/in/chris-nowakowski", "https://linkedin.com/in/dane-streeter-79a081145", "https://linkedin.com/in/david-aronovitch-b1515b29", "https://linkedin.com/in/davisaldana", "https://linkedin.com/in/dennis-shu-cfp%C2%AE-70b3a5ba", "https://linkedin.com/in/eddie-chan-94b4458", "https://linkedin.com/in/eredmond", "https://linkedin.com/in/eric-simonians-b9a74627", "https://linkedin.com/in/gregorymorsewfadvisors", "https://linkedin.com/in/jason-good-731330234", "https://linkedin.com/in/jason-horg-275ab24a", "https://linkedin.com/in/jlocke651", "https://linkedin.com/in/kelle-butler-00550b22a", "https://linkedin.com/in/kenttanaka", "https://linkedin.com/in/mackenzie-mccombs-fpqp%C2%AE-5939ab169", "https://linkedin.com/in/maddoxdenunzio", "https://linkedin.com/in/nik-redmond-cfp%C2%AE-84313b7a", "https://linkedin.com/in/perennial", "https://linkedin.com/in/rob-barber805", "https://linkedin.com/in/robert-farmer-farmdogger", "https://linkedin.com/in/ryanlouieffg", "https://linkedin.com/in/samantha-elford-399563129", "https://linkedin.com/in/shirley-c-tan-aams%C2%AE-cmfc%C2%AE-aif%C2%AE-883a878", "https://linkedin.com/in/stanchoo", "https://linkedin.com/in/stevenjjolly", "https://linkedin.com/in/susan-d", "https://linkedin.com/in/thanemccready", "https://linkedin.com/in/tom-mayea-financial-advisor", "https://linkedin.com/in/william-sosniecki", "https://linkedin.com/in/ximena-silva-avila-cfp%C2%AE-csric%C2%AE-7a2377141", "https://linkedin.com/in/zach-statzer-b46563231", "https://perennialfinancialservices.com", "https://rosegreene.com", "https://twitter.com/ThaneMcCready", "https://twitter.com/bradharris1980", "https://twitter.com/i/flow/login?redirect_after_login=%2FStevenJollyFFG", "https://youtube.com/@williamsosniecki8360", "https://youtube.com/user/thane11" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/286477", "city_as_filed": "LOS ANGELES", "url": "https://advisorcensus.com/firm/perennial-financial-services-los-angeles-ca-286477", "display_name": "Perennial Financial Services", "summary": "Perennial Financial Services is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.", "citation": "AdvisorCensus. Perennial Financial Services (CRD 286477): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is Perennial Financial Services compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Perennial Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Perennial Financial Services located?", "a": "Perennial Financial Services' principal office is in Los Angeles, CA, according to its Form ADV; the September 2026 filing also lists 12 other offices (Schedule D, Section 1.F)." }, { "q": "Is Perennial Financial Services registered with the SEC or a state?", "a": "Perennial Financial Services is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 286477." }, { "q": "How much does Perennial Financial Services manage?", "a": "Perennial Financial Services reports $2,498,681,329 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (100% discretionary)." }, { "q": "How have Perennial Financial Services' assets and staff changed since 2021?", "a": "In the Form ADV data for Perennial Financial Services: Regulatory assets under management: $518,414,699 in the October 2021 data and $2,498,681,329 in the October 2026 data, up 382%. Total employees: 18 in October 2021 and 71 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Perennial Financial Services serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,156); high net worth individuals (913); pension and profit sharing plans (but not the plan participants or government pension plans) (112)." }, { "q": "Which custodians does Perennial Financial Services use?", "a": "Perennial Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Perennial Financial Services report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/286477" }, { "q": "What changed in Perennial Financial Services' recent Form ADV filings?", "a": "In the September 2026 filing data: Registered or notice-filed in MA." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 518414699.0, "total_employees": 18, "filing_date": "2021-07-13" }, { "period": "2022-10-01", "regulatory_assets_under_management": 774010554.0, "total_employees": 20, "filing_date": "2022-08-18" }, { "period": "2023-10-01", "regulatory_assets_under_management": 686390353.0, "total_employees": 22, "filing_date": "2023-07-18" }, { "period": "2024-10-01", "regulatory_assets_under_management": 1483758945.0, "total_employees": 34, "filing_date": "2024-09-19" }, { "period": "2025-10-01", "regulatory_assets_under_management": 1898116372.0, "total_employees": 50, "filing_date": "2025-05-28" }, { "period": "2026-10-01", "regulatory_assets_under_management": 2498681329.0, "total_employees": 71, "filing_date": "2026-08-13" } ], "recent_changes": [ { "period": "2026-09-01", "period_label": "September 2026", "notes": [ "Registered or notice-filed in MA." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 42 to 39.", "Regulatory assets under management went from $1,898,116,372 to $2,498,681,329 (+32%).", "No longer lists an office in Canton, GA.", "Updated its list of owners and control persons (Schedule A)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Fidelity Brokerage Services LLC", "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC", "affiliated": false }, { "name": "LPL Financial LLC", "name_as_filed": "LPL FINANCIAL LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/perennial-financial-services-los-angeles-ca-286477.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 2156, "fewer_than_5": false, "raum": 489011624.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 913, "fewer_than_5": false, "raum": 1838009953.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 112, "fewer_than_5": false, "raum": 104752070.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 12, "fewer_than_5": false, "raum": 34894088.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 36, "fewer_than_5": false, "raum": 32013594.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/286477", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }