{
  "crd_number": 122768,
  "slug": "pathfinder-advisory-inc-rockford-il-122768",
  "primary_business_name": "PATHFINDER ADVISORY, INC.",
  "legal_name": "PATHFINDER WEALTH MANAGEMENT, INC.",
  "dbas": [],
  "city": "Rockford",
  "state": "IL",
  "country": "United States",
  "cbsa_code": "40420",
  "metro": {
    "cbsa_code": "40420",
    "common_name": "Rockford",
    "msa_name": "Rockford, IL",
    "path": "/advisors/il/rockford"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2026-04-10",
  "years_registered": 0,
  "period": "2026-10-01",
  "filing_date": "2026-03-13",
  "carried_forward": false,
  "raum_total": 121422558.0,
  "raum_discretionary": 115712012.0,
  "raum_non_discretionary": 5710546.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 2343477.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 43017112.0,
      "count": 95
    },
    "high_net_worth_individuals": {
      "raum": 76061969.0,
      "count": 47
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "IL",
    "TX",
    "WI"
  ],
  "websites": [
    "https://facebook.com/PathfinderWealth",
    "https://linkedin.com/company/pathfinder-wealth-management-inc",
    "https://pathfinderadvisory.com",
    "https://pathfinderwealth.com",
    "https://youtube.com/user/PathfinderWealth"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/122768",
  "city_as_filed": "ROCKFORD",
  "url": "https://advisorcensus.com/firm/pathfinder-advisory-inc-rockford-il-122768",
  "display_name": "Pathfinder Advisory, Inc.",
  "summary": "Pathfinder Advisory, Inc. is an SEC-registered investment advisory firm in Rockford, IL, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 13, 2026.",
  "citation": "AdvisorCensus. Pathfinder Advisory, Inc. (CRD 122768): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Pathfinder Advisory, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Pathfinder Advisory, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Pathfinder Advisory, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated March 11, 2026 states: Flat fee: up to $10,000 (financial planning services); Hourly rate: $300 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Pathfinder Advisory, Inc. located?",
      "a": "Pathfinder Advisory, Inc.'s principal office is in Rockford, IL, according to its Form ADV."
    },
    {
      "q": "Is Pathfinder Advisory, Inc. registered with the SEC or a state?",
      "a": "Pathfinder Advisory, Inc. is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 122768."
    },
    {
      "q": "How much does Pathfinder Advisory, Inc. manage?",
      "a": "Pathfinder Advisory, Inc. reports $121,422,558 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (95% discretionary)."
    },
    {
      "q": "What types of clients does Pathfinder Advisory, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (95); high net worth individuals (47)."
    },
    {
      "q": "Which custodians does Pathfinder Advisory, Inc. use?",
      "a": "Pathfinder Advisory, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Pathfinder Advisory, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/122768"
    },
    {
      "q": "What changed in Pathfinder Advisory, Inc.'s recent Form ADV filings?",
      "a": "In the May 2026 filing data: Newly registered with the SEC."
    }
  ],
  "filing_history": [],
  "recent_changes": [
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Newly registered with the SEC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 11, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "None",
    "planning_fees": [
      "Flat fee: up to $10,000 (financial planning services)",
      "Hourly rate: $300 an hour (financial planning services)"
    ],
    "figures": [
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: None"
        ],
        "quotes": [
          "There is no minimum annual fee."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: up to $10,000 (financial planning services)"
        ],
        "quotes": [
          "PATHFINDER’s financial planning fees are negotiable, depending upon the complexity of the service(s) required and the professional(s) rendering the service(s), but will not exceed $10,000 on a fixed fee basis"
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $300 an hour (financial planning services)"
        ],
        "quotes": [
          "PATHFINDER’s financial planning fees are negotiable, depending upon the complexity of the service(s) required and the professional(s) rendering the service(s), but will not exceed $10,000 on a fixed fee basis or $300 on an hourly rate basis."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": 0.0,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": null,
          "max": 10000.0,
          "period": "one_time",
          "service": "financial planning services"
        },
        {
          "kind": "hourly",
          "amount": 300.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning services"
        }
      ]
    },
    "quotes": [
      "There is no minimum annual fee.",
      "PATHFINDER’s financial planning fees are negotiable, depending upon the complexity of the service(s) required and the professional(s) rendering the service(s), but will not exceed $10,000 on a fixed fee basis",
      "PATHFINDER’s financial planning fees are negotiable, depending upon the complexity of the service(s) required and the professional(s) rendering the service(s), but will not exceed $10,000 on a fixed fee basis or $300 on an hourly rate basis."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/pathfinder-advisory-inc-rockford-il-122768.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 95,
      "fewer_than_5": false,
      "raum": 43017112.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 47,
      "fewer_than_5": false,
      "raum": 76061969.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 2343477.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/122768",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}