# Paragon Capital Management LLC

> Paragon Capital Management LLC is an SEC-registered investment advisory firm in Overland Park, KS, registered since 1998, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.

- CRD: 108168
- Filed as: PARAGON CAPITAL MANAGEMENT LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Overland Park, KS
- Filing period: October 2026
- Form ADV filing dated: July 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/108168
- AdvisorCensus page: https://advisorcensus.com/firm/paragon-capital-management-llc-overland-park-ks-108168

## Quick answers

**How is Paragon Capital Management LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Paragon Capital Management LLC reports these compensation arrangements: a percentage of assets under its management.

**Where is Paragon Capital Management LLC located?**
Paragon Capital Management LLC's principal office is in Overland Park, KS, according to its Form ADV.

**Is Paragon Capital Management LLC registered with the SEC or a state?**
Paragon Capital Management LLC is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 108168.

**How much does Paragon Capital Management LLC manage?**
Paragon Capital Management LLC reports $739,780,556 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary).

**How have Paragon Capital Management LLC's assets and staff changed since 2021?**
In the Form ADV data for Paragon Capital Management LLC: Regulatory assets under management: $361,036,551 in the October 2021 data and $739,780,556 in the October 2026 data, up 105%. Total employees: 8 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Paragon Capital Management LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (216); individuals (other than high net worth individuals) (134).

**Which custodians does Paragon Capital Management LLC use?**
Paragon Capital Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Paragon Capital Management LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108168

**Does Paragon Capital Management LLC state an account minimum?**
Its Form ADV Part 2A brochure dated July 20, 2026 says: "Our account minimum is $500,000 but smaller accounts may be accepted based on several factors including the client relationship."

**What changed in Paragon Capital Management LLC's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $633,139,441 to $739,780,556 (+17%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated July 20, 2026)

- Account minimum: $500,000

> Our account minimum is $500,000 but smaller accounts may be accepted based on several factors including the client relationship.

- Minimum annual fee: $2,500

> The minimum annual fee per Household is $2,500.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $739,780,556
- Discretionary: $739,565,204
- Non-discretionary: $215,352

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 134 | $70,106,458 |
| High net worth individuals | 216 | $669,674,098 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Not reported | $0 |
| Charitable organizations | Not reported | $0 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | Not reported | $0 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1998 (28 years)
- Employees: 10 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, FL, IA, ID, IL, KS, MN, MO, NC, NE, NJ, NV, NY, OK, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- paragoncap.com
- Facebook facebook.com
- LinkedIn @craig-novorr-1a8a822

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $361,036,551 | 8 | July 6, 2021 |
| October 2022 | $441,223,380 | 6 | June 29, 2022 |
| October 2023 | $451,242,005 | 6 | March 23, 2023 |
| October 2024 | $544,993,755 | 6 | March 21, 2024 |
| October 2025 | $633,139,441 | 9 | April 3, 2025 |
| October 2026 | $739,780,556 | 10 | July 20, 2026 |

Regulatory assets under management: $361,036,551 in the October 2021 data and $739,780,556 in the October 2026 data, up 105%.
Total employees: 8 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $633,139,441 to $739,780,556 (+17%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Paragon Capital Management LLC (CRD 108168): Form ADV filing data as of October 2026.