{
  "crd_number": 108168,
  "slug": "paragon-capital-management-llc-overland-park-ks-108168",
  "primary_business_name": "PARAGON CAPITAL MANAGEMENT LLC",
  "legal_name": "PARAGON CAPITAL MANAGEMENT LLC",
  "dbas": [],
  "city": "Overland Park",
  "state": "KS",
  "country": "United States",
  "cbsa_code": "28140",
  "metro": {
    "cbsa_code": "28140",
    "common_name": "Kansas City",
    "msa_name": "Kansas City, MO-KS",
    "path": "/advisors/mo/kansas-city"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1998-08-18",
  "years_registered": 28,
  "period": "2026-10-01",
  "filing_date": "2026-07-20",
  "carried_forward": false,
  "raum_total": 739780556.0,
  "raum_discretionary": 739565204.0,
  "raum_non_discretionary": 215352.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 10,
  "advisory_employees": 8,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": null
    },
    "charitable": {
      "raum": 0.0,
      "count": null
    },
    "individuals": {
      "raum": 70106458.0,
      "count": 134
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": null
    },
    "state_municipal": {
      "raum": 0.0,
      "count": null
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": null
    },
    "investment_companies": {
      "raum": 0.0,
      "count": null
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": null
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": null
    },
    "high_net_worth_individuals": {
      "raum": 669674098.0,
      "count": 216
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": null
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": null
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": null
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": null
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "FL",
    "IA",
    "ID",
    "IL",
    "KS",
    "MN",
    "MO",
    "NC",
    "NE",
    "NJ",
    "NV",
    "NY",
    "OK",
    "OR",
    "TX",
    "WA"
  ],
  "websites": [
    "https://facebook.com/profile.php?id=100034849941674",
    "https://linkedin.com/in/craig-novorr-1a8a822",
    "https://paragoncap.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/108168",
  "city_as_filed": "OVERLAND PARK",
  "url": "https://advisorcensus.com/firm/paragon-capital-management-llc-overland-park-ks-108168",
  "display_name": "Paragon Capital Management LLC",
  "summary": "Paragon Capital Management LLC is an SEC-registered investment advisory firm in Overland Park, KS, registered since 1998, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 20, 2026.",
  "citation": "AdvisorCensus. Paragon Capital Management LLC (CRD 108168): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Paragon Capital Management LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Paragon Capital Management LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Paragon Capital Management LLC located?",
      "a": "Paragon Capital Management LLC's principal office is in Overland Park, KS, according to its Form ADV."
    },
    {
      "q": "Is Paragon Capital Management LLC registered with the SEC or a state?",
      "a": "Paragon Capital Management LLC is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 108168."
    },
    {
      "q": "How much does Paragon Capital Management LLC manage?",
      "a": "Paragon Capital Management LLC reports $739,780,556 in regulatory assets under management in its Form ADV filing dated July 20, 2026 (100% discretionary)."
    },
    {
      "q": "How have Paragon Capital Management LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Paragon Capital Management LLC: Regulatory assets under management: $361,036,551 in the October 2021 data and $739,780,556 in the October 2026 data, up 105%. Total employees: 8 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Paragon Capital Management LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (216); individuals (other than high net worth individuals) (134)."
    },
    {
      "q": "Which custodians does Paragon Capital Management LLC use?",
      "a": "Paragon Capital Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Paragon Capital Management LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108168"
    },
    {
      "q": "Does Paragon Capital Management LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated July 20, 2026 says: \"Our account minimum is $500,000 but smaller accounts may be accepted based on several factors including the client relationship.\""
    },
    {
      "q": "What changed in Paragon Capital Management LLC's recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $633,139,441 to $739,780,556 (+17%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 361036551.0,
      "total_employees": 8,
      "filing_date": "2021-07-06"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 441223380.0,
      "total_employees": 6,
      "filing_date": "2022-06-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 451242005.0,
      "total_employees": 6,
      "filing_date": "2023-03-23"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 544993755.0,
      "total_employees": 6,
      "filing_date": "2024-03-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 633139441.0,
      "total_employees": 9,
      "filing_date": "2025-04-03"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 739780556.0,
      "total_employees": 10,
      "filing_date": "2026-07-20"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $633,139,441 to $739,780,556 (+17%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": "$2,500",
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000"
        ],
        "quotes": [
          "Our account minimum is $500,000 but smaller accounts may be accepted based on several factors including the client relationship."
        ]
      },
      {
        "label": "Minimum annual fee",
        "statements": [
          "Minimum annual fee: $2,500"
        ],
        "quotes": [
          "The minimum annual fee per Household is $2,500."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": 2500.0,
      "planning": []
    },
    "quotes": [
      "Our account minimum is $500,000 but smaller accounts may be accepted based on several factors including the client relationship.",
      "The minimum annual fee per Household is $2,500."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/paragon-capital-management-llc-overland-park-ks-108168.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 134,
      "fewer_than_5": false,
      "raum": 70106458.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 216,
      "fewer_than_5": false,
      "raum": 669674098.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/108168",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}