# Pacific Sun Financial Corp

> Pacific Sun Financial Corp is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 29, 2026.

- CRD: 284286
- Filed as: PACIFIC SUN FINANCIAL CORP
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Angeles, CA
- Filing period: October 2026
- Form ADV filing dated: September 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/284286
- AdvisorCensus page: https://advisorcensus.com/firm/pacific-sun-financial-corp-los-angeles-ca-284286

## Quick answers

**How is Pacific Sun Financial Corp compensated?**
On its Form ADV (Item 5.E, October 2026), Pacific Sun Financial Corp reports these compensation arrangements: a percentage of assets under its management.

**What does Pacific Sun Financial Corp's brochure say about its fees?**
Its Form ADV Part 2A brochure dated September 16, 2025 states: Up to $999,999.99: 1.25% a year; $1,000,000 to $4,999,999.99: 1% a year; Above $5,000,000: 0.75% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Pacific Sun Financial Corp located?**
Pacific Sun Financial Corp's principal office is in Los Angeles, CA, according to its Form ADV.

**Is Pacific Sun Financial Corp registered with the SEC or a state?**
Pacific Sun Financial Corp is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 284286.

**How much does Pacific Sun Financial Corp manage?**
Pacific Sun Financial Corp reports $323,000,000 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (100% discretionary).

**How have Pacific Sun Financial Corp's assets and staff changed since 2021?**
In the Form ADV data for Pacific Sun Financial Corp: Regulatory assets under management: $166,133,000 in the October 2021 data and $323,000,000 in the October 2026 data, up 94%. Total employees: 2 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Pacific Sun Financial Corp serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (305); high net worth individuals (76).

**Which custodians does Pacific Sun Financial Corp use?**
Pacific Sun Financial Corp's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Pacific Sun Financial Corp report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/284286

**What changed in Pacific Sun Financial Corp's recent Form ADV filings?**
In the October 2026 filing data: Regulatory assets under management went from $290,000,000 to $323,000,000 (+11%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated September 16, 2025)

- Up to $999,999.99: 1.25% a year
- $1,000,000 to $4,999,999.99: 1% a year
- Above $5,000,000: 0.75% a year

> $0 to $999,999.99 1.25% $1,000,000 - $4,999,999.99 1.00% Over $5,000,000 0.75%

> Fees are negotiable . Our firm bills on cash unless indicated otherwise in writing.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $323,000,000
- Discretionary: $323,000,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 305 | $82,000,000 |
| High net worth individuals | 76 | $241,000,000 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2016 (10 years)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, FL, HI, IL, NV, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- pacsunfinancial.com
- LinkedIn @mitch-fisher-17440344

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $166,133,000 | 2 | December 21, 2020 |
| October 2022 | $219,408,847 | 4 | September 1, 2022 |
| October 2023 | $232,000,000 | 4 | September 25, 2023 |
| October 2024 | $232,000,000 | 4 | September 25, 2023 |
| October 2025 | $268,000,000 | 4 | November 12, 2024 |
| October 2026 | $323,000,000 | 4 | September 29, 2026 |

Regulatory assets under management: $166,133,000 in the October 2021 data and $323,000,000 in the October 2026 data, up 94%.
Total employees: 2 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Regulatory assets under management went from $290,000,000 to $323,000,000 (+11%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Pacific Sun Financial Corp (CRD 284286): Form ADV filing data as of October 2026.