# Pacific Financial Strategies, Inc

> Pacific Financial Strategies, Inc is an SEC-registered investment advisory firm in Thousand Oaks, CA, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 24, 2026.

- CRD: 151434
- Filed as: PACIFIC FINANCIAL STRATEGIES, INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Thousand Oaks, CA
- Filing period: October 2026
- Form ADV filing dated: June 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/151434
- AdvisorCensus page: https://advisorcensus.com/firm/pacific-financial-strategies-inc-thousand-oaks-ca-151434

## Quick answers

**How is Pacific Financial Strategies, Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Pacific Financial Strategies, Inc reports these compensation arrangements: a percentage of assets under its management; other.

**How much does Pacific Financial Strategies, Inc charge?**
Its Form ADV Part 2A brochure dated February 10, 2026 states: Hourly rate: $200 an hour (financial advisors); Hourly rate: $100 an hour (para-planners); Hourly rate: $75 an hour (administrative time); Flat fee: $1,000 to $10,000 (financial planning and consultation services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Pacific Financial Strategies, Inc located?**
Pacific Financial Strategies, Inc's principal office is in Thousand Oaks, CA, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Pacific Financial Strategies, Inc registered with the SEC or a state?**
Pacific Financial Strategies, Inc is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 151434.

**How much does Pacific Financial Strategies, Inc manage?**
Pacific Financial Strategies, Inc reports $201,189,309 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (100% discretionary).

**How have Pacific Financial Strategies, Inc's assets and staff changed since 2021?**
In the Form ADV data for Pacific Financial Strategies, Inc: Regulatory assets under management: $129,486,615 in the October 2021 data and $201,189,309 in the October 2026 data, up 55%. Total employees: 4 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Pacific Financial Strategies, Inc serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (600); high net worth individuals (113).

**Which custodians does Pacific Financial Strategies, Inc use?**
Pacific Financial Strategies, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Pacific Financial Strategies, Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151434

**Does Pacific Financial Strategies, Inc state an account minimum?**
Its Form ADV Part 2A brochure dated February 10, 2026 says: "We have no minimum account size."

**What changed in Pacific Financial Strategies, Inc's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $181,730,933 to $201,189,309 (+11%). Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Fees and minimums (Form ADV Part 2A brochure dated February 10, 2026)

- Account minimum: None

> We have no minimum account size.

- Hourly rate: $200 an hour (financial advisors)

> Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.

- Hourly rate: $100 an hour (para-planners)

> Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.

- Hourly rate: $75 an hour (administrative time)

> Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.

- Flat fee: $1,000 to $10,000 (financial planning and consultation services)

> Flat fees generally range from $1,000 to $10,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $201,189,309
- Discretionary: $201,189,309
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 600 | $59,129,329 |
| High net worth individuals | 113 | $142,059,980 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Educational seminars/workshops

### Firm details
- Registered since: 2009 (16 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, ID, TX, UT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the July 2026 filing
- Ventura, CA

### Websites listed on Form ADV (Item 1.I)
- [pacfs.com](https://pacfs.com)
- Facebook @PACIFICFS
- LinkedIn @pacific-financial-strategies-inc
- YouTube @UCMW1nJhylqxAVCzWu2wkbFg

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $129,486,615 | 4 | February 25, 2021 |
| October 2022 | $145,265,781 | 5 | March 28, 2022 |
| October 2023 | $117,988,403 | 5 | March 14, 2023 |
| October 2024 | $138,021,035 | 5 | March 1, 2024 |
| October 2025 | $181,730,933 | 5 | March 20, 2025 |
| October 2026 | $201,189,309 | 5 | June 24, 2026 |

Regulatory assets under management: $129,486,615 in the October 2021 data and $201,189,309 in the October 2026 data, up 55%.
Total employees: 4 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $181,730,933 to $201,189,309 (+11%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Pacific Financial Strategies, Inc (CRD 151434): Form ADV filing data as of October 2026.