{
  "crd_number": 151434,
  "slug": "pacific-financial-strategies-inc-thousand-oaks-ca-151434",
  "primary_business_name": "PACIFIC FINANCIAL STRATEGIES, INC",
  "legal_name": "PACIFIC FINANCIAL STRATEGIES, INC",
  "dbas": [],
  "city": "Thousand Oaks",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "37100",
  "metro": {
    "cbsa_code": "37100",
    "common_name": "Oxnard",
    "msa_name": "Oxnard-Thousand Oaks-Ventura, CA",
    "path": "/advisors/ca/oxnard"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2009-12-07",
  "years_registered": 16,
  "period": "2026-10-01",
  "filing_date": "2026-06-24",
  "carried_forward": false,
  "raum_total": 201189309.0,
  "raum_discretionary": 201189309.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 59129329.0,
      "count": 600
    },
    "high_net_worth_individuals": {
      "raum": 142059980.0,
      "count": 113
    }
  },
  "compensation_types": [
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "ID",
    "TX",
    "UT",
    "WA"
  ],
  "websites": [
    "https://facebook.com/PACIFICFS",
    "https://linkedin.com/company/pacific-financial-strategies-inc",
    "https://pacfs.com",
    "https://youtube.com/channel/UCMW1nJhylqxAVCzWu2wkbFg"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/151434",
  "city_as_filed": "THOUSAND OAKS",
  "url": "https://advisorcensus.com/firm/pacific-financial-strategies-inc-thousand-oaks-ca-151434",
  "display_name": "Pacific Financial Strategies, Inc",
  "summary": "Pacific Financial Strategies, Inc is an SEC-registered investment advisory firm in Thousand Oaks, CA, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 24, 2026.",
  "citation": "AdvisorCensus. Pacific Financial Strategies, Inc (CRD 151434): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Pacific Financial Strategies, Inc compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Pacific Financial Strategies, Inc reports these compensation arrangements: a percentage of assets under its management; other."
    },
    {
      "q": "How much does Pacific Financial Strategies, Inc charge?",
      "a": "Its Form ADV Part 2A brochure dated February 10, 2026 states: Hourly rate: $200 an hour (financial advisors); Hourly rate: $100 an hour (para-planners); Hourly rate: $75 an hour (administrative time); Flat fee: $1,000 to $10,000 (financial planning and consultation services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Pacific Financial Strategies, Inc located?",
      "a": "Pacific Financial Strategies, Inc's principal office is in Thousand Oaks, CA, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Pacific Financial Strategies, Inc registered with the SEC or a state?",
      "a": "Pacific Financial Strategies, Inc is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 151434."
    },
    {
      "q": "How much does Pacific Financial Strategies, Inc manage?",
      "a": "Pacific Financial Strategies, Inc reports $201,189,309 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (100% discretionary)."
    },
    {
      "q": "How have Pacific Financial Strategies, Inc's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Pacific Financial Strategies, Inc: Regulatory assets under management: $129,486,615 in the October 2021 data and $201,189,309 in the October 2026 data, up 55%. Total employees: 4 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Pacific Financial Strategies, Inc serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (600); high net worth individuals (113)."
    },
    {
      "q": "Which custodians does Pacific Financial Strategies, Inc use?",
      "a": "Pacific Financial Strategies, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Pacific Financial Strategies, Inc report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151434"
    },
    {
      "q": "Does Pacific Financial Strategies, Inc state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 10, 2026 says: \"We have no minimum account size.\""
    },
    {
      "q": "What changed in Pacific Financial Strategies, Inc's recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $181,730,933 to $201,189,309 (+11%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 129486615.0,
      "total_employees": 4,
      "filing_date": "2021-02-25"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 145265781.0,
      "total_employees": 5,
      "filing_date": "2022-03-28"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 117988403.0,
      "total_employees": 5,
      "filing_date": "2023-03-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 138021035.0,
      "total_employees": 5,
      "filing_date": "2024-03-01"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 181730933.0,
      "total_employees": 5,
      "filing_date": "2025-03-20"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 201189309.0,
      "total_employees": 5,
      "filing_date": "2026-06-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $181,730,933 to $201,189,309 (+11%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 10, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $200 an hour (financial advisors)",
      "Hourly rate: $100 an hour (para-planners)",
      "Hourly rate: $75 an hour (administrative time)",
      "Flat fee: $1,000 to $10,000 (financial planning and consultation services)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "We have no minimum account size."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $200 an hour (financial advisors)"
        ],
        "quotes": [
          "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $100 an hour (para-planners)"
        ],
        "quotes": [
          "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 an hour (administrative time)"
        ],
        "quotes": [
          "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $1,000 to $10,000 (financial planning and consultation services)"
        ],
        "quotes": [
          "Flat fees generally range from $1,000 to $10,000."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 200.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial advisors"
        },
        {
          "kind": "hourly",
          "amount": 100.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "para-planners"
        },
        {
          "kind": "hourly",
          "amount": 75.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "administrative time"
        },
        {
          "kind": "flat",
          "amount": null,
          "min": 1000.0,
          "max": 10000.0,
          "period": "one_time",
          "service": "financial planning and consultation services"
        }
      ]
    },
    "quotes": [
      "We have no minimum account size.",
      "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.",
      "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.",
      "Our hourly fees are $200 for financial advisors, $100 per hour for para-planners and $75 for administrative time.",
      "Flat fees generally range from $1,000 to $10,000."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/pacific-financial-strategies-inc-thousand-oaks-ca-151434.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 600,
      "fewer_than_5": false,
      "raum": 59129329.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 113,
      "fewer_than_5": false,
      "raum": 142059980.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/151434",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}