# Optimize Financial Inc.

> Optimize Financial Inc. is an SEC-registered investment advisory firm in Irvine, CA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 30, 2026.

- CRD: 315963
- Filed as: OPTIMIZE FINANCIAL INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Irvine, CA
- Filing period: October 2026
- Form ADV filing dated: June 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/315963
- AdvisorCensus page: https://advisorcensus.com/firm/optimize-financial-inc-irvine-ca-315963

## Quick answers

**How is Optimize Financial Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Optimize Financial Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Optimize Financial Inc. located?**
Optimize Financial Inc.'s principal office is in Irvine, CA, according to its Form ADV.

**Is Optimize Financial Inc. registered with the SEC or a state?**
Optimize Financial Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 315963.

**How much does Optimize Financial Inc. manage?**
Optimize Financial Inc. reports $221,735,704 in regulatory assets under management in its Form ADV filing dated June 30, 2026 (100% discretionary).

**How have Optimize Financial Inc.'s assets and staff changed since 2022?**
In the Form ADV data for Optimize Financial Inc.: Regulatory assets under management: $100,579,312 in the October 2022 data and $221,735,704 in the October 2026 data, up 120%. Total employees: 8 in October 2022 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Optimize Financial Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (54); individuals (other than high net worth individuals) (45); investment companies (1).

**Which custodians does Optimize Financial Inc. use?**
Optimize Financial Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Optimize Financial Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/315963

**What changed in Optimize Financial Inc.'s recent Form ADV filings?**
In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $221,735,704
- Discretionary: $221,735,704
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 45 | $1,013,742 |
| High net worth individuals | 54 | $20,531,704 |
| Investment companies | 1 | $200,190,258 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)

### Firm details
- Registered since: 2021 (4 years)
- Employees: 8 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, FL, IA, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- optimizefinancial.com
- Facebook @optimizefinancialinc
- Instagram @optimize.financial
- LinkedIn @optimize-financial
- LinkedIn @caseywitters
- X @OptimizeFin
- YouTube @optimizefinancial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $100,579,312 | 8 | August 11, 2022 |
| October 2023 | $101,360,962 | 13 | June 15, 2023 |
| October 2024 | $152,483,900 | 8 | March 28, 2024 |
| October 2025 | $185,095,695 | 7 | July 4, 2025 |
| October 2026 | $221,735,704 | 8 | June 30, 2026 |

Regulatory assets under management: $100,579,312 in the October 2022 data and $221,735,704 in the October 2026 data, up 120%.
Total employees: 8 in October 2022 and 8 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 4 to 3.
- Regulatory assets under management went from $185,095,695 to $221,735,704 (+20%).
- Registered or notice-filed in NY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Optimize Financial Inc. (CRD 315963): Form ADV filing data as of October 2026.