# O'Donnell Financial Services, LLC

> O'Donnell Financial Services, LLC is an SEC-registered investment advisory firm in San Rafael, CA, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 26, 2026.

- CRD: 172520
- Filed as: O'DONNELL FINANCIAL SERVICES, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Rafael, CA
- Filing period: October 2026
- Form ADV filing dated: March 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/172520
- AdvisorCensus page: https://advisorcensus.com/firm/o-donnell-financial-services-llc-san-rafael-ca-172520

## Quick answers

**How is O'Donnell Financial Services, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), O'Donnell Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is O'Donnell Financial Services, LLC located?**
O'Donnell Financial Services, LLC's principal office is in San Rafael, CA, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is O'Donnell Financial Services, LLC registered with the SEC or a state?**
O'Donnell Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 172520.

**How much does O'Donnell Financial Services, LLC manage?**
O'Donnell Financial Services, LLC reports $427,050,449 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (96% discretionary).

**How have O'Donnell Financial Services, LLC's assets and staff changed since 2021?**
In the Form ADV data for O'Donnell Financial Services, LLC: Regulatory assets under management: $216,628,159 in the October 2021 data and $427,050,449 in the October 2026 data, up 97%. Total employees: 8 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does O'Donnell Financial Services, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (901); high net worth individuals (94).

**Which custodians does O'Donnell Financial Services, LLC use?**
O'Donnell Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does O'Donnell Financial Services, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/172520

**What changed in O'Donnell Financial Services, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $343,062,235 to $427,050,449 (+24%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $427,050,449
- Discretionary: $410,814,381
- Non-discretionary: $16,236,068

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 901 | $248,195,104 |
| High net worth individuals | 94 | $176,643,513 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $691,551 |
| Charitable organizations | Fewer than 5 | $98,880 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,421,401 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2017 (9 years)
- Employees: 12 total, 4 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, ID, NV, OR, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- San Jose, CA
- Walnut Creek, CA

### Websites listed on Form ADV (Item 1.I)
- odfigroup.com
- Facebook @ODONNELLFINANCIAL
- LinkedIn @o'donnell-financial
- LinkedIn @odonnellgreg
- X @odfi

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $216,628,159 | 8 | April 29, 2021 |
| October 2022 | $302,396,301 | 5 | August 9, 2022 |
| October 2023 | $257,656,873 | 6 | March 27, 2023 |
| October 2024 | $322,715,157 | 5 | July 22, 2024 |
| October 2025 | $343,062,235 | 9 | March 25, 2025 |
| October 2026 | $427,050,449 | 12 | March 26, 2026 |

Regulatory assets under management: $216,628,159 in the October 2021 data and $427,050,449 in the October 2026 data, up 97%.
Total employees: 8 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $343,062,235 to $427,050,449 (+24%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. O'Donnell Financial Services, LLC (CRD 172520): Form ADV filing data as of October 2026.
